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Rank Brain: Only Google’s Third Most Important Ranking Factor
Posted by Paul Smith | March 29, 2016Google uses over 200 different factors to determine where a website ranks when users enter a search term into their browser. While Google has always been secretive about the complete list of factors used by their algorithm, they recently disclosed the three most significant signals used to determine rankings. The […]
Facebook Launches Delivery Insights
Posted by Paul Smith | March 25, 2016Facebook has long been one of the prime sources for advertising as its ability to provide targeted marketing has essentially revolutionised the industry in terms of letting marketers and companies have their message seen by the demographic they’re specifically looking to communicate with. By tracking users likes and dislikes Facebook […]
2016 TrackMaven Social Media Inflation Index: Instagram the Big Winner
Posted by Paul Smith | March 25, 2016To confirm anecdotal evidence and informal observations that social media is a growing trend, the content analytics firm TrackMaven has released a report presenting the varying levels of success of different social media sites. The firm, which makes it its business to study such trends, delved into the audiences commanded […]
Desktop Search Queries Peaked in 2013
Posted by Paul Smith | March 24, 2016Recent data shows that, as of February 2016 at least in the US, desktop search rankings peaked in 2013, with no sign of this trend reversing. This data is provided by comScore, which has declined to release its data for mobile searches in February 2016 as of this writing. The […]
Google’s Objective to Expand AMP
Posted by Paul Smith | March 23, 2016Mobile sites have become big business in every sense. Companies are using mobile websites to promote their brands to a specific niche. Online users on mobile devices continue to grow in numbers inherently, providing a platform for businesses to take advantage of. Firms with slow mobile sites are, however, missing […]
10 Ways That Twitter Has Changed Digital Interaction in the Past 10 Years
Posted by Paul Smith | March 23, 2016Despite the negativity surrounding Twitter about the recent changes to their layout and functionality, Twitter’s CEO, Jack Dorsey, recently celebrated Twitter’s 10 year anniversary with its multi-million-person community the world over. Dorsey wanted to shine a spotlight on 10 of the positive impacts Twitter has had on businesses since its […]
Promoting your social channels in Bing Ads
Posted by Paul Smith | March 22, 2016Every minute of every day, thousands of keywords are typed into search engines all over the world as eager customers hunt for specific products and services. Indeed, an increasing number of people take to their keyboards to find something they want rather than nipping down to the shops; it’s time-saving, […]
Twitter’s 140 character limit is here to stay
Posted by Paul Smith | March 21, 2016It’s now official that Twitter’s well known mandatory limit of 140 characters for each tweet isn’t about to change, but it’s highly likely that tweets may undergo certain changes in how people see and use them as part of their timeline. Jack Dorsey, Twitter’s dynamic CEO, recently made some revealing […]
Google announces upcoming mobile friendly update
Posted by Paul Smith | March 21, 2016In an announcement posted to Webmaster blog, Google has informed users they will be improving the effects of their mobile-friendly algorithm, initially launched back on April 21, 2015. In their statement, Google details that the update will be beginning in May and that it will increase the effect of their […]
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