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Local SEO Ranking Factors
Posted by Paul Smith | August 9, 2021Before we begin, we’d like you to open Google on your phone and search for ‘best pizza restaurant.’ Now, take a few moments to really look at the results. They likely aren’t the best pizza restaurants in the world or part of a nationwide chain. Instead, they are more likely […]
Google My Business Optimisation Could be the Most Valuable Local Marketing Service
Posted by Paul Smith | March 31, 2020In a report released by BrightLocal, Google My Business (GMB) optimisation is 2020’s most valuable local marketing service. The researchers studied 475 local marketers across the UK, USA, Canada and Australia in an attempt to understand their experiences and attitudes in the marketing management of multi-location or local businesses. The […]
Google My Business Listings: 5% of Business Views Result in Customer Interaction
Posted by Paul Smith | July 31, 2019A recent study by BrightLocal yielded valuable insights on the importance of having your business on Google My Business (GMB) listings. GMB is a tool that helps businesses rank high in local searches and Map findings. We highlight some of the inferences from the research. Improve Visibility and Conversion Rates […]
Google My Business: Additional Marketing Features Available to Business Owners
Posted by Paul Smith | June 24, 2019Have you recently updated your Google My Business profile? If you have not done it for more than six months, there are new features that you are missing out on, and they could change your fortunes. This platform has always been useful to business owners, but there are additional marketing […]
Reviews have been the most important local SEO ranking factor in 2017
Posted by Paul Smith | November 16, 2017In the latest news about how to rank well on Google as a business, it has come to light that reviews are a prominent ranking factor when it comes to local search. This has been revealed by an annual study that Local SEO Guide has conducted into local SEO ranking […]
How user reviews are changing local SEO
Posted by Paul Smith | December 9, 2015Reviews, which are becoming a massive part of the web and are essential for online retailers, are also rapidly becoming important for companies that want to promote themselves on a more local scale. Google uses results cards for a lot of location-based searches and one of the things it pushes […]
Apple Looking to Compete With Google Maps
Posted by Paul Smith | May 26, 2015Apple recently acquired the GPS software company, Coherent Navigation, in a bid to improve its maps service. Apple Maps got off to a difficult start, and early versions were plagued with inaccuracies and navigation problems – to the point that Apple actually recommended that their customers use Google Maps or […]
Amazon Launches New Local Marketplace
Posted by Paul Smith | April 7, 2015Amazon has just launched a new marketplace which it hopes will help it to take on Google and Yelp in the local search stakes. The new service is called Amazon Home Services, and it focuses on connecting users with local services for things like home maintenance and housekeeping. What sets […]
Google Launches New Program to Get Local Companies Online
Posted by Paul Smith | March 26, 2015Google has launched a new program called “Let’s put our cities on the map” which it hopes will help local businesses to improve their online presence. The initiative is aimed at small businesses in particular, and it is hoped that it will help to raise awareness about Google’s business listing. […]
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