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RankBrain is Not a Ranking Factor, Designed to Understand Query Intent
Posted by Paul Smith | March 18, 2016Since RankBrain was launched, a lot of confusion has been seen over how exactly it affects SEO and owners of websites. What many are not appreciating is the fact RankBrain is built for search queries that Google has never experienced before. Google’s Gary Illyes cleared the misconceptions surrounding the launch […]
Google Manual Actions Don’t Last Forever but Don’t Ignore Them
Posted by Paul Smith | March 18, 2016One aspect that most site owners don’t seem to know is that Google manual actions come with expiry dates. When that date is due, manual actions go out. There is a misconception that Google manual actions last forever. The duration of manual actions will vary, though. Some can take days, […]
Google Analytics Launches 360 Suite
Posted by Paul Smith | March 16, 2016Following the development of the micro-moment trend which Google has popularised, Google has come up with suite tools that will be useful for premium users. This is in a bid to help marketer’s better benefit from customer behaviour. Companies have been streaming data from infinite channels. This has made it […]
Manual Action for Bad Back-Linking: Sites Will Not Miraculously Recover After Penalty Revoked
Posted by Paul Smith | March 16, 2016The past week has been heated with different debates on actions Google is taking regarding rankings and link placement. One of the things that have come to the spotlight is manual action for manipulative back-linking. At SMX, Juan Felipe discussed different aspects that are related to manual action and how […]
Twitter Moments Now Redirects to Google AMP Pages
Posted by Paul Smith | March 16, 2016Twitter has made notable changes to its Moments feature, allowing users to click on links within individual Moments and automatically redirect to the more streamlined Google AMP pages on iOS and Android. What are Google AMP Pages and Twitter Moments? Google AMP is an optimised version of the existing HTML […]
Product Listing Ads: Google Testing Carousels
Posted by Paul Smith | March 11, 2016Google is always thinking up new ways to improve user experiences. The latest from Google is the display of carousel results for product listings ads on desktop. Carousel results are the ones that appear horizontally at the top of the search engines when you run a query. Initially, carousel results […]
Google’s own websites get a new home: the mass migration begins
Posted by Paul Smith | March 11, 2016It seems official Google websites have outgrown their domain name home. Their Google Webmaster Central blog announced the switch on the 8th of March and was the first to lead the migration to their new domain name home, googleblog.com. In 2004, just over a year after Google acquired Pyra Labs, […]
Fake App Interstitials Could Receive Manual Actions from Google
Posted by Paul Smith | March 10, 2016If proven that some sites have been using ranking boost and fake app interstitials, Google could take manual action. While browsing through Apps like Yelp, one will realise there are popup windows that block progress until you click a certain link, which is essentially used to boost the ranking of […]
Instant Articles; the new WordPress plugin
Posted by Paul Smith | March 9, 2016WordPress blog and site publishers will now Create Facebook Instant Articles in WordPress with New Plugin from April 12, 2016. Just like (AMP), Instant Articles creates a responsive version that enhances interactivity and gives you quality experience. The plugin is extremely fast – loading within Facebook itself – making it […]
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