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Search Creative will devise and deliver comprehensive digital marketing and search engine optimisation (SEO) strategies for hotel and hospitality businesses across the UK to increase their website traffic.
Growth across the hotel sector in the UK means that your business must stand out from your competitor's hotel websites in the online landscape to successfully secure and retain your ideal clients. But with the support of strategic hotel SEO services from Search Creative, you can feel confident in your ability to continue to strive for and secure future growth through organic search without paying a considerable percentage to prominent third party booking companies or Google AdWords. Identifying the most effective tactics that ensure your hotel website archives prominent rankings within the search results and makes a positive and lasting impression on your ideal clients.
When executed successfully, a comprehensive program of technical hotel SEO and content marketing, both on your own website and other websites within your sector, will boost the visibility of your business online, allowing you to form valuable connections with future clients. The most effective SEO strategies leverage the potency of a variety of different techniques and tactics. This proven approach will ensure that your hotel's website secures a prominent ranking position in key search engine results pages (SERPs) for relevant keywords and phrases that will enhance your online presence and result in a significant increase in direct bookings.
Say, for example, your hotel business also provides an events space or a party venue available for hire; by targeting relevant keywords, we will ensure that your business is hyper-visible to all potential clients looking for these services. Similarly, if your hotel also houses an award-winning restaurant or catering business, targeting these keywords should form a core part of your hotel SEO strategy. This approach will help you differentiate yourself from your competition and appeal directly to your ideal clients at the most opportune times. In turn, this will contribute to your business's revenue growth and help you secure the long-term future of your brand.
FIND OUT HOW OUR SEO FOR HOTELS WILL INCREASE YOUR HOTEL WEBSITE PERFORMANCE!
For many hotels across the UK, ensuring your business is visible to your ideal clients at the right point in their consumer journey is vital to filling your sales funnel, driving additional business and securing those all-important bookings. You don’t need us to tell you how competitive the hotel sector is, particularly as hotel chains and boutique businesses have been forced to compete against third party price comparison booking sites and online travel aggregators.
Your hotel and holiday accommodation business might already be listed on several third-party booking sites, and while this can provide you with a steady stream of bookings, this often comes at a significant cost that will ultimately impact your overall profitability. At a time when margins are already under pressure, driving bookings through your own website can give your business the financial security you need to both survive and thrive, even as the marketplace becomes more competitive.
This is where the significance of effective local SEO for hotels, including creating an optimised Google Maps marker and effective utilisation of Google Reviews, comes into play. There are a variety of local SEO strategies and tactics that Search Creative can employ to ensure your hotel website soars up the rankings within the organic search results for keywords and phrases that ultimately increase your prequalified traffic and maximise your traffic and your conversion potential in the process.
CONTACT US TO DISCOVER MORE ABOUT OUR SEO FOR HOTELS
The right hotel SEO services have the power to revolutionise the online arm of your business. You will likely already recognise the significance of securing positive reviews and recommendations for your accommodation and other facilities from past guests to promote the value of your business and connect with new clients. As such, you might find it helpful to think of the strength behind a tailored hotel SEO strategy in a similar way. Investing in this aspect of your online marketing strategy will ensure your business is fully equipped with the tools and momentum it needs to reach and exceed your goals.
You already know what sets you apart from your competitor's hotels, and now is the time everyone else should as well. Your SEO strategy should be strong enough to demonstrate to everyone precisely what makes your hospitality business shine and stand out from other sites. By partnering with the Search Creative team, you will already have taken the first steps towards ensuring that your ideal clients know who you are, what you have to offer, and where they can find you to make a booking.
Many businesses mistakenly believe that a complete website redesign is required to refresh their digital presence. Although investing in a new hotel website can be more appealing due to a significant visual transformation and by optimising your website's loading speed, many hoteliers will find it more beneficial to instead invest in a Hotel SEO or online marketing strategy. This solution will enhance their website's performance within both local search and national search 24 hours a day, seven days a week.
Our search engine optimisation strategies address technical SEO issues, including reviewing tools such as Google Analytics and Google Search Console to optimise the hotel website's structure and reduce errors. We also perform in-depth on page SEO analysis of your site, including analysing your existing content, identifying any potential gaps or opportunities that we can exploit, creating more relevant local content, and ensuring that your booking processes deliver a seamless experience that your clients expect. Search Creative will implement an unparalleled level of attention to detail that will prioritise your clients’ needs, wants and desires every step of your hotel website's SEO.
From ensuring that your hotel website is fully optimised to creating targeted content, our campaign SEO service will be focused on securing high-quality leads that will convert into paying clients. Search Creative will explore every avenue to ensure you achieve the results you want to see from your hotel SEO campaign.
SEO for the hospitality industry is highly nuanced, requiring strategic thinking and innovation to leverage the true power of the latest and greatest ethical SEO techniques to get you ahead of your competition within the search results of Google and the other search engines. Although success looks slightly different to every hospitality business, Search Creative will help you do the one thing you need to achieve; increase the visibility of your business listing, which will drive highly qualified, high-quality traffic to your most important digital asset, your hotel website.
There are a variety of ways to drive prequalified traffic to your hotel website effectively. These techniques include local SEO, technical SEO, thorough keyword research to identify the most valuable keywords within your sector. The keyword research stage of the SEO campaign will identify and allow us to target people utilising long tail keywords and the intent of their searches. We will optimise your title tags (page titles), meta descriptions, internal links and the website URL structure, to name but a few.
Search Creative’s technical SEO consultants will identify ways to increase your Google organic traffic, delivering the best possible return on investment (ROI) for your SEO spend. This will increase the number of bookings made through your website, reducing your reliance on third party sites that will take a significant slice of your profits in return for their marketing power.
Search engine optimisation (SEO) is a term that refers to the process of enhancing the visibility of your business in search engine results pages (SERPs). Maximising your online visibility will give you the best possible chance to connect with your ideal audience when they search for your type of accommodation in ways that directly appeal to their wants, needs, and desires. In turn, this will provide you with more opportunities to increase enquiries, bookings and revenue.
How do Hotels Generate Bookings?
We have lost count of the number of times a hotelier asked us how they could secure more bookings. It's such a challenging industry, especially during the global pandemic, but the ability to generate bookings and have a higher room occupancy rate will mark the difference between success and failure, so it's essential to invest in strategies that will deliver strong results. The good news is that there are myriad ways a targeted digital strategy, including a bespoke SEO campaign, can help hotel businesses to survive and thrive, even in the most competitive parts of the industry. These include: Solidifying Guest Personas: The process of understanding who your hotel guests are, why they are choosing to stay with you, and whether they are travelling for business or leisure is made much easier by creating guest personas. This will generate valuable insights that you can use to inform your traditional and digital marketing strategies and drive even more beneficial outcomes. Ensuring your Value Proposition Appeals to your Ideal Audience: Let's say that a potential guest has narrowed their search down to two hotels. To ensure they choose your hotel, you need to have a strong value proposition that immediately tells them why you are the best option. Your value proposition should sit at the heart of your digital strategy and inform your marketing in very deliberate ways. Conducting Effective On-Site Optimisation: Optimised websites deliver a seamless user experience that allows your potential guests to obtain the information they're looking for with ease. One of the most important things here is to ensure that your website loads quickly. As many as three-quarters of people will opt to leave your site and turn to one of your competitors if your site fails to load quickly. On average, you have only 7 seconds to grab the attention of your ideal guest when they visit your website. Optimising for Mobile: With more people choosing to browse on their smartphone or tablet, your site needs to function seamlessly on smaller devices. It is not enough to present your mobile visitors with a tiny version of your desktop site because it simply won't deliver an intuitive experience. Instead, your mobile site should guide visitors through a carefully considered user journey. Creating High-Quality Content: In addition to showcasing individual rooms, the imagery and content on your site should also reflect your brand's personality. Potential guests should be able to quickly get an idea of the look and feel of your hotel. But avoid presenting too much choice, which can be overwhelming and lead to decision-making fatigue. Leveraging Analytics Data: Your website can tell you so much about your audience's wants, needs, and behaviours. Analysing the information within the likes of Google Analytics and Google Search Conole and then transforming it into actionable insights can help you maintain an edge over your closest competitors. There's a lot of information here, but it's really only the tip of the iceberg for the number of strategies and tactics available to you as a hotel owner, including hotel SEO.
How do Hotels Get More Direct Bookings?
As a hotelier, you already know that you simply can't ignore the value of OTAs when it comes to generating bookings. But it's essential also to have a direct booking strategy to ensure that: 1. You aren't paying as much in commission 2. You can connect with your guests before they arrive to deliver a personalised service So, how exactly should you approach the creation of a dedicated direct booking strategy? Here are just a few ways: Leveraging the Strength of a Fully Search Engine Optimised Website: Your website needs to have an immediately recognisable and memorable brand identity that your ideal audience can connect with when they are searching for your type of accommodation. It must be mobile-friendly and fully search engine optimised to ensure that search engines can easily crawl, interpret, and index all on-page content and deliver maximum usability to visitors. A well-optimised site is more likely to drive more bookings across desktop and mobile devices, such as smartphones and tablets, and experience a markedly reduced transaction abandonment rate. Simplifying the Booking Process: By providing your potential guests with the opportunity to see the real-time availability of your rooms on your website and facilitating a seamless booking process is one of the most effective ways to boost your direct bookings. This strategy will also allow you to provide instant booking confirmation, which will increase their confidence in your brand. Boosting your Brand Online: Modern consumers look for reviews on almost every product and service they are interested in investing in. This is particularly true for hotels, so you need to encourage and make it as simple as possible for satisfied guests to leave a positive review that you can share online. Take care to position positive feedback across your site, particularly at critical points in the decision-making and booking journey, as this will increase your potential guest's confidence in concluding their booking. Crucially, a robust hotel SEO strategy can help you cover all these steps and much more.
What is Hotel SEO?
Without good SEO, you will struggle to attract enough high-quality and prequalified traffic to your website, which is easily your most valuable digital asset. You can attract visitors from various channels, but traffic from search engines is among the most valuable. SEO allows you to target customers at each stage of the buying cycle. You need a specialist Hotel SEO strategy that entices your potential guests to click through to your site over those belonging to your competitors in order to dazzle them with your engaging brand, immaculate rooms, and quality service. With a powerful hotel SEO strategy designed specifically to meet the needs and objectives of your hotel business, you will find it easier to secure and maintain a prominent ranking position for keywords that are highly relevant to your business. The higher you can rank, the easier it will be to entice your audience to browse your website. The concept of SEO can quickly feel very overwhelming. But, the right SEO agency can simplify the process for you and work to put together an organic search strategy that will help push your business further towards your core goals and objectives. Securing organic search traffic is hugely beneficial for hotel businesses. High-quality SEO strategies will consistently channel qualified traffic to your website by effectively matching your content to the intent that lies behind every search a user conducts. Additionally, organic search traffic often drives more conversions than almost every other source of traffic. So, getting your approach right here is critical.
How Important is SEO to a Hotel?
A bespoke hotel SEO campaign can markedly improve the online visibility of your hotel’s website. The importance of investing in an innovative, strong approach to SEO cannot be overstated. To recap, some of these benefits include: 1. Staying one step ahead of your competitors 2. Driving more organic traffic to a key business asset 3. Establishing your hotel as a credible and trustworthy choice 4. Boosting awareness of your brand 5. Increasing bookings and profitability 6. Nurturing guest loyalty Your bespoke hotel SEO strategy will include many different facets, such as maximising the value of rich snippets. This optimisation tactic uses HTML to help search engines better understand your site's content and context. In addition to ensuring your listing in SERPs is more immediately engaging, websites that have been optimised for rich snippets also typically benefit from an increased click-through rate (CTR). Another facet of your bespoke hotel SEO strategy will include ensuring your hotel is present and visible on key online listings such as Yelp, Trip Advisor and Google My Business. In addition to connecting with millions of potential guests, your messaging will be visible to your target audience at precisely the right moment in their booking journey.
What are the Costs of Hotel SEO Campaigns?
If you want to drive more qualified traffic to your website to increase bookings and boost revenue, a bespoke hotel SEO campaign will help. One of your first questions is likely to be, "how much will it cost?" and although this information can be tricky to uncover, we want to be fully transparent concerning what you can expect from your investment. Our tailored campaigns start from only £600 plus VAT per month, and our contracts are all undertaken on a monthly rolling basis. This approach means that we can guarantee consistent quality and maximum flexibility for your hotel. We will start by understanding your goals and analysing your current digital presence to highlight additional opportunities and areas for improvement. The tailored hotel SEO campaign we create for your hotel will be fully aligned with your objectives, which may be to increase enquiries, boost your visibility amongst your potential guests, and generate more direct bookings through your website. When we deliver our proposal, it will include a comprehensive guide to the deliverable aspects you can expect to receive for your investment. We will maintain this level of transparency throughout our working relationship to ensure that you are getting the most ROI from your hotel SEO spend every month.
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