Google’s Objective to Expand AMP

Mobile sites have become big business in every sense. Companies are using mobile websites to promote their brands to a specific niche. Online users on mobile devices continue to grow in numbers inherently, providing a platform for businesses to take advantage of. Firms with slow mobile sites are, however, missing out on a lot of the traffic. Google has been pushing publishers to ensure that they provide fast loading pages for users. Slow speeds are huge contributors to high bounce rates and low traffic. In its efforts to do more, Goggle launched Accelerated Mobile Pages (AMP) – an approach that aims to improve mobile site speeds.

Going Beyond News Sites

It’s been a month since Google AMP was launched, and publishers want to know what goals Google has. There were various questions on the Google Webmaster Help Forums, and the AMP blog took the time to address them. The blog goes on to explain that AMP will cater to other aspects of websites not just the news. Currently, only sites with news content are benefiting from AMP. Future goals indicate that Google will make it available for all published content, from blogs to GIFs to images to videos. Doing this will provide an advantage to sites that don’t offer news content.

Impact on Other Sites

Google advertises that AMP offers 15-85% better performance. With non-news sites getting to experience this, it will improve traffic significantly. Increased speeds result in faster page loads, which attract more online users. If there is something that mobile users don’t tolerate, it’s slow loading pages. Providing these users with content at twice the normal speed will improve your marketing considerably.

Utilising AMP

Mobile ads face a lot of problems that impact the traffic to a particular site. Some ads don’t have the proper resolution for mobile devices, making them a bore to look at. In some cases, users have to look at blank spaces when scrolling through a page because of ads that do not load properly. Publishers that don’t have fast loading ads face the wrath of high bounce rates or ignored content. Google AMP seeks to solve all of these problems.

AMP was Google’s way of letting publishers enjoy the vast potential that the mobile world offers. When launching AMP, Google explained that mobile users aren’t entering sites through homepages as much as through Twitter, Facebook, LinkedIn, and other social media platforms. AMP makes it possible for these users to reach specific sites without too much hassle. When AMP goes beyond news sites, it will serve you well to have yours ready. You can start by checking any AMP issues that your site may possess.


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