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Google’s Next Penguin Refresh Could Be The Final One
Posted by Paul Smith | April 25, 2016The next Penguin update should be right around the corner, and it could very well be the last. This has recently been suggested on Twitter (21st April) by Google representative Gary Illyes, raising some eyebrows as usual within the SEO communities. So what exactly is the take-away from this statement? […]
Manual Penalty recovery vs. Algorithmic: Bridging the gap
Posted by Paul Smith | April 22, 2016Within the SEO industry, there is still a bit of mix-up regarding the implementation and release from Google penalties. Most specifically, many webmasters don’t quite grasp the difference between a manual penalty and an algorithmic penalty. Fortunately, an official chat enacted via Google hangouts has shed some light on this […]
Bing Shopping Campaigns Now Available in the UK
Posted by Paul Smith | April 21, 2016Bing Shopping is essentially a simple method of organising, managing, bidding as well as reporting on product Ads. It was developed to offer marketers with added control over their online campaigns plus an elevated degree of granularity. It provides the capacity of delving into the budget analysis, spending and the […]
Targeting a Global Audience: Best Practice for Optimising a Multi-Lingual Website
Posted by Paul Smith | April 20, 2016There are many ways through which one can set a website to multiple languages. One of the strategies applied is using a single URL for all the languages and creating sub-directories for each language. Sub domains are also useful when you want to have different languages for your website. You […]
Bid a Fond Farewell to Public PageRank
Posted by Paul Smith | April 20, 2016PageRank has long been a part of the overall google algorithm and has been displayed publicly for all to see within various toolbars, browsers and SEO tools. PageRank, put simply, is the algorithm that weights each element of each page according to a quality score and ranks the page accordingly. […]
AdWords First-page Bids Continuing to Rise Since Desktop Re-Design
Posted by Paul Smith | April 8, 2016It’s about a month from when Google made changes to the desktop SERPs that saw the right-hand rail text ads removed entirely while there was an increase in the number of text ads above the organic results from three to four. However, the impact of this change has not reflected […]
Google is redesigning the AdWords interface
Posted by Paul Smith | April 1, 2016Considering Google hasn’t given its AdWords service a cosmetic update since 2008, it might not come as a surprise that the internet giant has this week announced a complete overhaul and redesign of the AdWords interface. Debuting in 2000, AdWords has, in recent years, begun to look both outdated and […]
Facebook Instant Articles: What They Are and How to Utilise Them Effectively
Posted by Paul Smith | March 31, 2016You might be tempted to believe that Facebook Instant Articles won’t have much of an effect on SEO since the core aim is to provide a better mobile experience. There are, however, ways that Instant Articles benefit SEO, as we’ll go on to see. At present, Instant Articles are being […]
What is a Google penalty, how does it happen and what does it mean for my website?
Posted by Paul Smith | March 30, 2016Say the word penalty and watch people start to shift uncomfortably, talk about a Google penalty and anyone involved within digital marketing, will be getting worried. So what is a Google penalty and why is it so bad? In brief, a Google penalty can mean your website is automatically brought […]
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