Your Stockport based business both needs and deserves a powerful search engine optimisation (SEO) strategy. This will enhance the visibility of your website in search engine results pages (SERPs) for relevant search terms, words and phrases. To be successful in today's ultra-competitive digital landscape, a comprehensive SEO campaign must address three core areas; on-site SEO, on-page SEO and off-site SEO. Let's take a look at some of the finer details of each of these components.

• On-Site SEO

  On-Site SEO

  If your website isn't completely search engine friendly, you need to resolve these issues to achieve prominence online. The major search engines use crawlers to categorise the content your website houses and if these bots cannot do this effectively, your visibility in SERPs for relevant search terms is not going to reach its true potential.
  Enlisting an SEO expert will enable them to deep dive into the inner workings of your site to determine whether there are any structural or navigational issues that need to be addressed. This will ultimately help you to ensure that your most important digital asset is working as hard as it possibly can for your business. Although this process can be complex, it will flag up both obvious and obscure issues that could be hampering the results of your entire SEO strategy.

• On-Page SEO

  On-Page SEO

  Your audience wants easy access to the information they are searching for. If you can demonstrate that your website is an authoritative source of fresh, engaging, unique and accurate content, search engines will reward your efforts with more prominent ranking positions in SERPs for relevant terms and phrases. To do this effectively, you need to ensure that every single webpage on your site has been appropriately optimised, including elements such as meta data, navigation, heading tags and alt tags.
  Remember, if you want your site to be the digital powerhouse of your business, it is not enough to optimise a handful of your current most popular landing pages and hope that this has a trickle-down effect for the rest of your site. Optimising each page individually will enhance your visibility in SERPs and provide you with the opportunity to reach out to and connect with relevant individuals who are already interested in what your Stockport based business has to offer.

• Off-Site SEO

  Off-Site SEO

  It is one thing to create high-quality content, but it is another thing entirely to encourage people to share and link to it from a variety of external sources. Your ability to build and maintain a profile of high-quality backlinks is something that search engines will take into consideration when they are determining the order of their SERPs for every key word, term and phrase. This is because an extensive backlink profile from recognisable and reputable sources is generally a strong indicator that your site contains valuable information that audiences already want to engage with.
  There are many link building strategies that secured significant successes for site owners in the past but which should now be avoided following key updates to search engine algorithms. Websites have been penalised for utilising what are now considered to be black hat link building tactics, which is why utilising the expertise of a seasoned SEO professional will help you to stay on the right side of search algorithms whilst securing the best possible ROI for your business.