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Most businesses today have some form of online presence and appreciate the importance of this, but ask them about local SEO ( search engine optimisation) and they are often totally in the dark. Search engines use a huge range of criteria to decide whether your website appears on page one or page 100 of their results, and this can make or break a business. With one in three online searches being made by people looking for local products or services, ensuring that your business is prominently displayed to them can really pay off.
Working with a specialist local search engine optimisation agency Search Creative will ensure that your business is ranking prominently in search engine results pages, enabling you to connect with people in your area who are actively searching for your products or services online. This means that the people who find your website are far more likely to convert into a profitable business for you.
FIND OUT HOW OUR LOCAL SEO SERVICES WILL HELP YOUR BUSINESS!
Our local SEO services are designed to enhance the visibility of your website both when people make geographical searches and when Google or any other major search engine geo-targets search results to show people sites that are close to the location of their IP address.
Local SEO is vitally important to both local and national businesses: recent research has shown that around one-third of all UK searches will include a term relating to a geographical location, while search engines provide geo-targeted results almost 50 per cent of the time, even when no location is mentioned in the search.
The majority of local businesses do not have the time, experience, resources, or specialist knowledge to implement a comprehensive and successful local SEO campaign in house. As a local search engine optimisation agency, Search Creative are local SEO experts and can employ tried and tested local SEO services that abide by Google and the other search engines guidelines and are white hat (wholly ethical) to ensure that your website is easily visible to your ideal customers within your local area.
Optimising your website for local searches can be achieved through a number of strategies, and is usually far more cost-effective than trying to mount a national SEO campaign. You can maximise the return on your investment by operating at a local level, as you face far less competition for geographically specific searches.
FIND OUT HOW WE'LL INCREASE YOUR LOCAL PRESENCE ONLINE!
Businesses of all sizes that have one or multiple physical locations would benefit from our affordable local SEO services. Businesses such as hotels, shops, restaurants, local service providers or multi-location national businesses will all benefit hugely from this specialist field of search engine optimisation. People perform searches online using search engines as they are looking for information or answers to questions that they have, with many people performing searches looking for what they require that is conveniently located within their area. Many smaller businesses primarily serve customers within their local area, so attracting people searching for local services is far easier when the business listing of your website is extremely prominent within the local rankings.
Ensuring that your business is ranking prominently in the search engines will enable you to come into contact with those people in your area who are looking for your products/services online. What this means is that a company’s website needs to be targeted with the objective of ranking prominently for as many keyphrases as possible that relate to the products/services that they provide in addition to their physical location.
Many businesses do not possess the specialist knowledge, experience, time or resources to implement a successful local SEO campaign in house, but at Search Creative, we can employ tried and trusted methods that are ‘white hat’ and ethical to ensure your website is easily accessible to local customers.
This process can be achieved through a number of strategies and is usually more cost-effective than trying to implement a national SEO campaign. Not only do you face less competition operating on a local level, but the use of geographically specific and long-tail keywords means that keyword competition will also be reduced.
We work with clients to implement a carefully crafted local SEO campaign, with significant benefits for businesses such as hotels, shops, restaurants, local service providers, or multi-location national businesses.
Many smaller clients principally serve people in their local area, so attracting customers who are already close by is the most important aspect of our local SEO services in this context. Larger businesses with several locations want to make themselves stand out from other similar businesses by promoting the branch nearest to the person performing the search.
Using a local search engine optimisation agency such as Search Creative can ensure that your business is ranking prominently in search engine results pages, enabling you to connect with people in your area who are actively searching for your products or services online. This means that the people who find your website are far more likely to convert into a profitable business for you.
As a Google verified partner, we practise ‘white hat’ SEO, which means that we use optimisation strategies, tactics, and techniques that focus on getting your site seen and understood by a human audience. We optimise your website for the search engines while ensuring that it stays relevant and moves up the results page rankings organically.
Whether you are a small business owner with one physical location or an SME with multiple locations, our experienced and passionate team of local SEO professionals will enhance your local search visibility for as many relevant and localised phrases as possible. We never limit our local SEO campaigns to a limited number of keywords or pages; we want to ensure that we fill your sales funnel with as many prequalified leads as possible by targeting your ideal clients at each stage of the buying cycle. We don't provide a one size fits all solution for our clients; we develop and implement bespoke local SEO strategies for all of our clients to achieve and surpass their individual business goals. That being said, below, we have listed some of the critical components that will increase your visibility to your local target audience and generate the maximum ROI from your local SEO campaign.
Schema Markup, or structured data, is a scripting language created jointly by Google, Yahoo, Bing, and Yandex in 2011. Schema markup is a uniform set of tags that allows the search engines to understand the web's content explicitly. While the major search engines have created sophisticated alogirthms and utilise a vast amount of AI and machine learning, they can still only understand around 80% of the information stored within a web page. We will create and incorporate Schema's LocalBusiness data of your business within your website to explicitly inform the search engine of your physical location(s) to increase the relevance of your business to your local target audience.
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Local SEO means covering the right topics and keywords and creating the right content that matches search intent. We perform extensive and comprehensive keyword research to ensure that we have in-depth knowledge of your marketplace and your local area. We understand that search results could be influenced by a user's location (IP address), although they are not adding their desired location into the search term. We will monitor your keywords using industry-leading reporting software to record your rankings within the search results in different places, which we will include as a KPI. Over the coming months, we will be able to tangibly demonstrate our local SEO service's impact and effectiveness on your overall business.
Our local SEO service ensures that your website is comprehensively optimised, providing us with the foundation to increase the visibility of your website for the keywords and phrases that your target audience utilise when searching for your products, services and expertise. We optimise your homepage and your category and subcategory pages within your website, including optimising your metadata and your on-site content to target geographically specific keywords and phrases relating to your products, services, city, and overall Industry relevant phrases. Our local SEO service will also include a detailed analysis of your marketplace and business to ensure that your website does not have any gaps. If your target audience is searching for a solution to their problems that you provide, but you do not talk about it within your website, you are missing an opportunity. Our GAP analysis will allow us to identify potential opportunities to generate additional prequalified leads that have the potential to convert into customers and make your business more profitable. Only then can we be confident that we are targeting your target audience at the right time and in the right way to satisfy their requirements and ensure that your business is the solution to their problems.
Both Google My Business and Bing Places for Business are free to use, and you can quickly and easily utilise these platforms to increase your visibility to your ideal clients as part of an overall local SEO campaign. The major benefit of submitting your business information to these platforms is that your site could be listed within the organic search results and maps to help potential customers find your business and engage with you. Both Google My Business and Bing Places for Business have the potential to allow you to show up in the organic search results when people are actively searching for you, your products and services online. Although both of these platforms are free to create accounts, to unlock the potential of these platforms and make them work for you, you have to optimise them. This is where the experience and expertise of local SEO agency Search Creative will stand you out from your competitors' listings and ensure that you are maximising the considerable potential of these tools.
To maximise the visibility of your website in both the organic search results and within both Google My Business and Bing Places for Business, you will also need to build local citations as part of a link building campaign. But what are citations? Citations are listings within prominent and authoritative directories such as Yell, Yelp, Foursquare, Facebook, Apple Maps, TripAdvisor etc., that include details about your business, including the business name, address, telephone number, web address etc. The more often Google and the other search engines see your business name and address across reputable publications that exist online, the more it trusts your business location details. It is essential that all the data within your citations are accurate and echoes the information within your website and your Google My Business and Bing Places for Business listings. Local link building and the creation and management of citations are critical factors of your local business gaining greater prominence within the local search engine results pages.
You have likely heard many different people talking about the value of investing in a local search engine optimisation (local SEO) strategy, but what exactly is local SEO, and how can it benefit your business?
We're here to provide you with some clarity here, including addressing whether a local SEO strategy will help you connect with your audience in more meaningful ways and help you drive outcomes that will contribute to the future success of your business.
What is Local SEO?
Local SEO is very much a 'does what the name suggests' strategy. Optimisation tactics are used to ensure that your website is visible in search engine results pages (SERPs) when local searchers are looking for information on the products and/or services you provide. Local search isn't something that can be overlooked, primarily because 45% of all searches conducted on Google are by users actively looking for local businesses. According to Forbes, 95% of users performing local searches do so using a mobile device, and research indicates that 61% of those searches contacted a business within the SERPs they were served. Research also illustrates that 88% of all local searches conducted on a mobile device resulted in a call or physical visit to the business at some point within the following 24 hours. Local businesses that appear at the top of local SERPs will garner more clicks and drive more enquiries than those towards the bottom of the page. So, to ensure that your business occupies a solid ranking position in SERPs, you need a considered strategy that has the power to help you out-perform your competitor brands.
How Does Local SEO Work?
In many ways, local SEO works in the same way as every other type of SEO. So, when a user performs a search, Google will quickly look through the content within its index and select the most relevant and valuable results to serve that user. But it is important to emphasise that while local SEO has many similarities to 'regular' SEO, there is one key difference: it uses an entirely different selection of ranking factors when organising local SERPs. In fact, many ranking factors are entirely unique to local search, including, perhaps most obviously, the specific location a user is in when conducting their search. Other ranking factors include: Whether a business has a Google My Business presence The keywords that have been incorporated into a brand's Google My Business profile NAP citations Social media shares The presence and content of online reviews Location 'check-ins' Star rating on Google Maps All ranking factors have their merits; however, three ranking factors can be viewed as the most important for Local SEO. They include: Relevance: To secure maximum visibility in local SERPs, you need to ensure that your listing closely matches the searches being conducted by your audience. The process of providing Google with detailed information about your business will allow it to serve your listing in SERPs for all relevant search queries. Distance: When searching for local businesses, the distance from their current location will be a key consideration for all users. Suppose a searcher hasn't provided the search engine with their precise location. In that case, its algorithms will calculate the approximate distance from each business listed in the Local Pack using all the available information it has. Prominence: As with more general search results, Google wants to ensure that it is serving the most relevant, highest-quality results to local searchers. To do this, it will look at reviews and ratings about your business all across the web. The most effective local SEO strategies leverage the power of a variety of tools and tactics. So, in addition to ensuring that the on-page information you include on your site matches the information contained in your online listings, there are myriad other considerations in your strategy. Creating local content and securing local backlinks are just two additional approaches that may help you to maximise your visibility in local SERPs.
How Important is Local SEO?
The importance of local SEO really can't be overstated. In fact, it is one of the most effective ways to help your business stand out online, even if you don't have your own website. Yes, you read that correctly; local SEO can help you to secure more direct enquiries and visits to your premises without the need to invest in a full digital presence. 4 out of 5 consumers use search engines to locate localised information. As the leads generated through local search are from individuals who have a specific interest in your business's product or service, local SEO is one of the most effective ways to enhance your conversion rate and secure additional business. But that's not all. Local SEO can also help you to convince your ideal audience that you are an experienced and trustworthy brand that can deliver exactly what they are looking for. The more information you can offer, the more likely you are to appeal directly to the people you most want to impress. Even something as simple as setting up a Google My Business profile page can transform the fortunes of your business in local search. Google My Business is a free tool that allows you to register your business on the search engine's maps listing, and you can include various key pieces of information about your offering, including your address, opening times and contact information. Local search results display a Local Pack, including the three most relevant search results for a query. These results are displayed in a box beneath the pay-per-click (PPC) adverts alongside a map that has dropped pins marking their physical location. Beneath this Local Pack, the organic results will be displayed. Interestingly, research indicates that local search results receive over 30% of all clicks during local searches. For context, 40% of local search clicks go to organic results, making both approaches equally valuable when creating a comprehensive digital strategy. It can be all too easy to fall into the trap of viewing organic search as being most worthy of your time and attention, but as we know, local SEO is incredibly valuable. In fact, throughout the Covid19 pandemic, local search has become even more important as increasing numbers of searchers turned to search engines to find the services they needed in their local area in order to adhere to lockdown and social distancing rules.
Who Needs Local SEO?
Local SEO should form a key element of the overall digital strategy of every business that serves a particular geographical area and/or has a physical presence that customers can visit. This includes bars, restaurants, retails premises, pharmacies, tradespeople etc. Service businesses that trade across a specific location should also be using local SEO, so this includes locksmiths, plumbers, electricians and construction workers. Local businesses will see a range of benefits from a robust local SEO strategy, particularly because search engines actively favour small businesses over giant global conglomerates in local search. The process of investing in your approach to local SEO will help you to position yourself in front of a local audience who have already displayed an interest in the products and/or services you offer. Local SEO is so important because most local businesses will find that a local audience is the best audience they could possibly appeal to, and a local audience converts at a much stronger rate than a national audience. Why? Well, in addition to being easier to connect with, local consumers are also more likely to be loyal and continue to frequent local businesses for as long as they continue to receive the high-quality service they expect and deserve.
How Much Does Local SEO Cost Per Month?
Now that we have covered some of the primary benefits of local SEO and hopefully convinced you that this tactic can help you maximise your local business's online visibility let's touch on the associated costs. Our local SEO monthly rolling contracts start from as little as £400 per month plus VAT, and includes optimising both your organic and Google My Business listings. This dual approach is the most effective way to drive the strongest outcomes, and importantly, each strategy will be comprehensively tailored to your core goals and objectives. This will ensure that you are driving value from your SEO spend and can continue to take tangible steps towards securing the future of your business. We will work closely with you to devise a robust approach to build on your existing digital presence and consider what success looks like to you and your business over the short, medium, and longer-term. The proposal you receive will include a comprehensive outline of all the deliverable elements you can expect to receive. This level of transparency is essential to us, because we want you to know that we are effectively managing your budget and investing it in the areas that will drive tangible results. If you're ready to put yourself out there and take steps towards increasing your local customer base. In that case, local SEO is the most cost-effective and measurable way to secure meaningful success and generate a strong return on investment.
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