An effective search engine optimisation (SEO) campaign for your Manchester based business requires a multi-strand approach that maintains a keen focus on three core areas: on-site SEO, on-page SEO and off-site SEO.

• On-Site SEO

  On-Site SEO

  If the major search engines cannot efficiently and effectively crawl your site, you are almost certainly missing out on a significant percentage of your potential traffic. The potential impact of this on your engagement metrics, leads and conversions can be dramatic, so if you want your Manchester based business to thrive in today's ultra-competitive online landscape, you need to ensure that your site is working as hard as it possibly can to appeal to, reach and engage your target audience.
  A thorough analysis of your websites conduction by your experienced SEO account manager will reveal any areas that are currently preventing your website from being 100% search engine friendly. This comprehensive process will cover everything from the construction of your site to its navigational structure, coding and structured data. These elements are complex, which is why it is important to have a knowledgeable professional on your side.

• On-Page SEO

  On-Page SEO

  The creation of fresh, unique and keyword rich content that addresses the needs and concerns of your audience is something that search engines consider to be essential. Remember, the search engines want to ensure that their users are served with high-quality, reliable and hyper-relevant information for every search query they conduct. If you can prove that your website fits this criterion, you can expect to see a significant rise in your ranking position in search engine results pages (SERPs).
  On-page SEO is complex and, amongst other things, requires close consideration of meta data, heading tags, navigational structures and keyword strategies. It is also important to view on-page SEO as a constant process and not something that can be done once and forgotten about. To remain at the top of their game, search engines are constantly making alterations to their algorithms and you need to know that your site is keeping up with these changes to secure the maximum volume of relevant traffic from search results for keywords and phrases.

• Off-Site SEO

  Off-Site SEO

  Building and maintaining a diverse and high-quality backlink profile should be a vital component of every SEO strategy. In the not so distant past, too much emphasis was placed on quantity over quality but now, as search engines have really started to filter out low-quality, spammy websites from their results, quality is more important than ever before. It hasn't been long since many websites were penalised following the rollout of a new algorithmic update. Enlisting the support and expertise of a professional can help your Manchester based business to implement a flexible off-site link building strategy with the ability to survive any disruption from potential future updates.
  Off-Site SEO should also focus keenly on the promotion of compelling on-site content in order to encourage people to like, share and link to it naturally from a variety of external sources. We recognise that sometimes links acquired through the successful application of your SEO strategy are simply not as beneficial as unexpected links from individuals within your target audience. The influence of social shares cannot be overstated, which is why we never advocate the pursuit of a single strategic approach to the detriment of all others.