Manchester SEO Agency

FREQUENTLY ASKED QUESTIONS

• What is SEO?

  SEO is the process of optimising your website to maximise its visibility in relevant search engine results pages (SERPs) of the major search engines.
  
  Think about the last time you wanted to find out more about a product or service. You likely turned to Google or one of the other major search engines and entered a phrase or a few keywords to serve web pages containing relevant information. The higher your ranking position, the more likely it is for your target audience to click through and engage with your content. A comprehensive SEO strategy will ensure that your website is present in SERPs for searches your ideal audience are already making that relate to your products or services.
  
  Search engines crawl pages on the web using bots. They make their way from page to page and site to site, collecting essential information that will help them categorise your content in their index effectively. The index is a little like an enormous library, and search engines endeavour to be the most efficient librarian possible, knowing exactly where to find the information users want and/or need to access.
  
  Content in the index is analysed by complex algorithms, which consider thousands of different signals when determining the order webpages will appear in SERPs. So, ensuring your site is optimised for crucial ranking signals will help you secure your website achieves higher-ranking positions within the SERPs.
  
  SEO is such an integral component of digital marketing because trillions of searches are conducted every single year. You need to ensure that your site is more visible than your competitors to avoid losing out on valuable traffic, leads and conversions from organic search.

• Does SEO Really Work?

  Yes. A comprehensive SEO strategy will fine-tune your website, ensuring that it delivers a seamless user experience and meets the needs and expectations of your target audience. It is Important to view SEO as a long-term approach that will provide meaningful results over time. Sadly it is not a quick fix solution as an SEO campaign will need to mature over several months.
  
  The best SEO strategies consider content, technical SEO, link building and much more, all of which are tailored to the unique business objective you want to achieve. When your SEO strategy starts delivering results, you will see:
  
  Rankings Increase: An effective approach to SEO will improve the number of targeted and relevant keywords your site is ranking for and push your site further up those SERPs for the keywords that are important to your business. A combination of high-quality content, on-page optimisation and link building will help you to achieve more prominent rankings in the major search engines.
  
  More prequalified traffic to your website With more SERP visibility comes additional traffic. You should see your organic traffic analytics steadily increase as your website achieves greater prominence online.
  
  Generate more sales: As your website becomes more visible to your target audience, more people will click through to engage with your content. You should see this translate positively to your sales metrics. This will only happen if you have a robust conversion funnel and your SEO efforts drive prequalified traffic to your most important digital asset, your website.
  
  With solid foundations and realistic expectations, your SEO strategy has the potential to deliver long-term results that will help your business to thrive not only in today's competitive online space but into the medium and long term future. Remember, effective SEO is not something that will drive results overnight., but when the fruits of your labour start to become apparent, it could potentially wholly transform the fortunes of your business.

• Can SEO Increase Sales?

  If one of your core business objectives is to increase sales, a considered SEO strategy will prove itself to be a worthwhile investment. Whether you are a service-based business or run an eCommerce website, our SEO campaign will ensure you are in front of your perfect client as they are searching for your solution to their problem!
  
  The eCommerce landscape is unimaginably competitive, and if you can't keep up, you simply aren't going to survive. The right SEO strategy can give you the boost you need to ensure your ideal audience know who you are, what you do, and where they can find you. This will provide you with the best chance to convert visitors into loyal customers and boost your profitability.
  
  It's vital to remember that the world of SEO is constantly changing. As algorithms become more advanced and best practices evolve, you need to know that your SEO strategy continues to drive the best possible outcomes for your business.
  
  Here are a few ways in which SEO can increase the number of sales you're making online:
  
  Be Clever with Keywords: How keywords are used now are markedly different from how they were used a few years ago. Now, as search engine algorithms have become more advanced and understand the intent behind users' searches, it has become crucial to optimise for keywords and phrases and their intent related to the products or services you provide.
  
  A wide selection of relevant keywords should be incorporated into your web page content, metadata and headings. This will ensure the major search engines can categorise your pages effectively, helping you connect with your ideal clients who are already searching for your products and services to resolve their problems.
  
  Share Quality Content: When creating content, you should have one primary objective: to comprehensively answer the questions and queries your audience are turning to search engines to find answers to. Yes, it should be optimised for your target keywords, but it must also offer something of value to your ideal audience.
  
  If your content is authoritative, easy to engage with and hyper-relevant, your prospects are going to view you as a trustworthy brand that is worthy of their custom. And the good news is that there are so many different types of content you can choose to create, including blog posts, infographics, how-to guides, and videos.
  
  On-Page Optimisation: If you want to increase sales, your on-page content needs to clearly set out how and why your product or service will add value to the lives of your potential customers. This can be done by using descriptive headings, explicit, informative and unique on-page content, a clever internal linking structure to guide users to additional information, and properly optimising alt-text on all imagery, to name but a few.
  
  Additionally, you will also need to ensure the structure of your site is user-friendly, including building in a robust navigational structure that functions seamlessly.

• Where Do I Start with SEO?

  SEO is complex, and many considerations need to be made when creating and implementing an effective search engine optimisation strategy to help your business achieve its goals. Hiring a team of experienced SEO professionals who have the skills, knowledge, and a proven track record is key to driving tangible results for your brand will be highly beneficial when getting started with SEO.
  
  The process will begin with a thorough audit of your existing website, looking at what works well and where refinements can be made. Optimisation options will then be explored, including creating high-quality content with accompanying metadata, structured data and alt-text.
  
  Keyword analysis will form the starting point of every approach designed to drive additional traffic to your website from organic search. These keywords will be carefully incorporated into your content to ensure not only maximum SERP visibility and streamline the user experience your visitors receive.
  
  User experience also plays a key role when it comes to increasing conversion rates. After all, an effective SEO strategy is about much more than simply securing traffic. That traffic must be high-quality and ready to convert for it to profitability and deliver a strong return on investment (ROI). Ensuring your website provides a solid browsing experience, it loads quickly, answers the questions your ideal client has, is easy to navigate, and is fully accessible to all will be central for your SEO team here.

• How Much Does SEO Marketing Cost?

  So, you understand the benefits of SEO and want to explore your options in more detail. One of your first questions is likely to be, "how much can I expect this to cost?" which is, of course, a very valid concern. Obtaining the answers to this question isn't always easy, as SEO experts and digital marketers are rarely forthcoming about their rates. We're determined to change that, however, which is why we are very open that our bespoke SEO packages start from as little as £400 a month, plus VAT.
  
  As we work to rolling 30-day contracts, we can guarantee that we will work consistently to ensure that your website is visible to your target audience and allows you to increase your profitability by driving sales. The flexibility our contracts offer provides greater peace of mind, allowing you to press the pause button or cancel altogether with 30 days' notice.
  
  We want to ensure that SEO is practical and accessible for all Manchester based businesses eager to drive growth and long-lasting success. Our proposals will always include a comprehensive overview of exactly what your investment will provide you with, helping you to secure the best possible ROI and make the right decisions for your business.