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33% of Business Owners Don’t Understand SEO and the Positive Impact it can have on Their Businesses
Posted by Paul Smith | March 30, 2020A new study reveals worrying evidence of the existing knowledge gap in the business sector. According to the survey, at least 1 in 3 business owners do not understand how Google search ranking works or the positive impact of SEO. Over 900 participants in the United States were surveyed, of […]
The Importance of SEO for Businesses During COVID-19 Pandemic
Posted by Paul Smith | March 25, 2020The global COVID-19 pandemic has disrupted most businesses and brought some operations to a grinding halt. Firms are using different strategies ranging from hoarding stock and cash discontinuing operations to manage the crises. In these gloomy conditions, it is understandable to be downcast, but there are still several options that […]
New Review/Ratings Mark-up Report Has Been Added to Google’s Search Console
Posted by Paul Smith | February 17, 2020Google is launching a new report in the search console for websites that use review or rating mark-up. When a website marks its reviews or ratings with an appropriately structured information mark-up, a featured snippet is created. Snippets of the review can either be displayed directly in the search results […]
Ensure You Optimise Your Website to Generate Strong Click Through Rates
Posted by Paul Smith | February 11, 2020A recent study conducted by Ignite Visibility suggested that Meta descriptions, brand name and followed by page result constitute the largest influence that there is over the possibility of users’ click-through rate affecting the search result. Of the respondents, about two-thirds asserted that the more ads were present the less […]
Google Rolling Out its Updated Core Ranking Algorithm
Posted by Paul Smith | January 16, 2020Google has been working on a broad core algorithm update and it has just confirmed that it is rolling out this week. Innocuously titled as the ‘January 2020 Core Update’, this is just one of the many broad core algorithm updates Google releases each year. In their announcement, Google stated […]
How Are Pages Blocked by Robots.txt Ranking within Google?
Posted by Paul Smith | July 12, 2019Pages blocked by robot.txt can still be indexed by Google, but the indexing process is quite complicated. It is unlikely that a page blocked by robot.txt will be ranked highly on the search engine since Google cannot determine for sure the content of the page. Before we explain how search […]
Google Removes ‘Preferred Domain’ from Search Console
Posted by Paul Smith | June 27, 2019Google Search Console is a free service provided by Google that enables you track, retain and troubleshoot any potential issues identified with your site within Google’s Search Console. One does need to sign up, include specific data about your website on the Google Search Console, this will help in customising […]
How to Recover from Google’s August Algorithm Update
Posted by Paul Smith | September 28, 2018Google’s core algorithm update which was rolled out in August, and which is intended to improve how Google matches relevant results to search queries, has resulted in some sites seeing a fall in their rankings. Google has taken pains to clarify that sites that have lost rankings have not done […]
Why Are Featured Snippets Displayed With Images from Another Site within Google?
Posted by Paul Smith | August 31, 2018Google’s featured snippets are a great way to engage a user who has searched for a query in the form of a question. They serve to highlight that a website has a meaningful answer to a user’s question and prominently place an excerpt of the site at the top of […]
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