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Google Have Made It Easier to Review The Impact of Changes With Google Ads
Posted by Paul Smith | February 14, 2020Google Ads have just made it much easier to get a handle on campaign metrics and optimisation. Access to a unified timeline correlating performance and change history, and the platform’s new ‘Explanation’ function have simplified collation and assessment of reporting data and made PPC campaign goals more easily attainable. Getting […]
Cyber Weekend Advertisements increased by 32% on Google Shopping and 50% YoY on Amazon Sponsored Product
Posted by Paul Smith | December 16, 2019Advertisers have taken advantage of CPCs that have been rising between Thanksgiving and Cyber Monday. According to recent research, advertisers increased their spending on Google Shopping ads by a whopping 32% and 50% on the Amazon Sponsored Products ads compared to the last year’s season between Thanksgiving and Cyber Mondays. […]
Google Still the Dominating Force in Search Ad Revenue
Posted by Paul Smith | November 27, 2019In the UK, Google still holds the lion’s share of search ad revenue. However, the eMarketer report now shows that Amazon could dominate in the next few years. Currently, Google is still the leader in search advertising, but its net revenue has registered a drop with about one percent since […]
Instagram Adding PPC Functionality to Allow Marketers to Show Ads in Explore Tabs
Posted by Paul Smith | June 27, 2019Instagram is one of the most widely used applications in the world. The app has already managed to lure in more than a billion monthly users, of whom 500 million are actively using the platform daily. This has prompted the management to add another feature that will see a business […]
Google Looking to Roll out Responsive Search Ads from September
Posted by Paul Smith | August 22, 2018There are some interesting new features available from Google ads, and many digital marketers are taking stock of the new opportunities and challenges brought on by these changes. The new buzz phrase is “Responsive text ads” and many people are trying to catch on and understand how to benefit from […]
Google Launches New AdWords Editor 11.3
Posted by Paul Smith | March 2, 2016Google’s AdWords programme has been a vital component of many online marketing strategies for some years now, so any modification to the way it works is inevitably going to make a splash with marketers. In the last few weeks, the company used its own Google+ platform to announce that a […]
Google Compare to Be Phased Out by 23 March 2016
Posted by Paul Smith | February 24, 2016In an unexpected move on 22 February 2016, Google made an email announcement to Google Compare partners that the financial service suite will go in a gradual phaseout, starting immediately, and shut down a month later. The termination on 23 March 2016 concerns both the UK and US iterations of […]
Google AdWords Showing No Sidebar Ads but 4 Ads on Top
Posted by Paul Smith | February 22, 2016Google is changing the placement of AdWords in their search result pages. The latest update from Google has four ads instead of there at the top of the page. Now there won’t be ads on the sidebar but at the bottom. This update is one that Google has been testing […]
Test Campaign Changes In AdWords Experiments
Posted by Paul Smith | February 19, 2016AdWords campaigns can now be tested with confidence through campaign drafts and experiments, which are being rolled out by Google. Although AdWords campaign experiments aren’t a new concept, the new campaign drafts and experiments will make it even easier to test and evaluate changes to campaigns, allowing advertisers to stage […]
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