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Fake Testimonials May Result in Suspension of Your Agency’s AdWords Account
Posted by Paul Smith | March 17, 2017It’s very common for marketing agencies and martech providers to include testimonials and case studies on their website landing pages. However, agencies must be careful when it comes to the claims which are made in these testimonials – one agency recently found out that its AdWords account had been suspended […]
Google Updates Mobile Interstitial Demotion When it Recrawls a Page
Posted by Paul Smith | January 26, 2017January 2017 saw Google introduce a demotion for sites with mobile interstitials and popups, demoting such sites in the mobile search results. The demotion can hit pretty hard, with some site owners losing ten places in the rankings, and that can lead to big drops in website traffic. The policy […]
Manual Penalty recovery vs. Algorithmic: Bridging the gap
Posted by Paul Smith | April 22, 2016Within the SEO industry, there is still a bit of mix-up regarding the implementation and release from Google penalties. Most specifically, many webmasters don’t quite grasp the difference between a manual penalty and an algorithmic penalty. Fortunately, an official chat enacted via Google hangouts has shed some light on this […]
What is a Google penalty, how does it happen and what does it mean for my website?
Posted by Paul Smith | March 30, 2016Say the word penalty and watch people start to shift uncomfortably, talk about a Google penalty and anyone involved within digital marketing, will be getting worried. So what is a Google penalty and why is it so bad? In brief, a Google penalty can mean your website is automatically brought […]
Google Manual Actions Don’t Last Forever but Don’t Ignore Them
Posted by Paul Smith | March 18, 2016One aspect that most site owners don’t seem to know is that Google manual actions come with expiry dates. When that date is due, manual actions go out. There is a misconception that Google manual actions last forever. The duration of manual actions will vary, though. Some can take days, […]
Manual Action for Bad Back-Linking: Sites Will Not Miraculously Recover After Penalty Revoked
Posted by Paul Smith | March 16, 2016The past week has been heated with different debates on actions Google is taking regarding rankings and link placement. One of the things that have come to the spotlight is manual action for manipulative back-linking. At SMX, Juan Felipe discussed different aspects that are related to manual action and how […]
Incorrect Hreflang Implementation Notifications From Google
Posted by Paul Smith | February 23, 2016Anyone using hreflang on their site should make sure they check their Google Search Console message center, as reports are coming in that Google has just sent out a large number of Hreflang notifications to webmasters who’ve got incorrect hreflang implementations on their sites. Web trends analyst, John Mueller, confirmed […]
Google Sending ‘Major Spam Warning’ Messages
Posted by Paul Smith | February 23, 2016Google’s Search Console provides tools to webmasters looking to ensure that their site is visible to Google, that content they don’t want indexed remains off of the search engine, and that their ROI for advertising is as expected. In recent years, Search Console has also offered a host of security […]
Social Engineering Content – Google Issuing Warnings
Posted by Paul Smith | February 22, 2016Recently, some webmasters have been receiving warnings from Google that their sites contain “social engineering content“. The warning states that “pages on your site might be hacked or might include third party resources such as ads that are designed to trick users into installing malicious software or giving up sensitive […]
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