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Manchester Based Businesses Should Embrace Digital to Thrive in the ‘New Norm’
Posted by Paul Smith | December 4, 2020In the several months following COVID-19 officially being classified as a global health pandemic, the business landscape has changed markedly. These unprecedented times are likely to become a moment in our collective history; the impact the virus has had on a global level has altered the way entire industries operate, […]
Is Your Business Prepared for the ‘New Norm’?
Posted by Paul Smith | June 23, 2020The outbreak of COVID-19 has caused unprecedented levels of disruption and uncertainty right across the globe. Businesses of all shapes and sizes have been forced to alter their operations in line with government guidelines and many sectors have rapidly evolved in ways that now mean they are virtually unrecognisable from […]
Non-Skippable Ads to be Rolled Out to All Publishers in YouTube
Posted by Paul Smith | September 4, 2018YouTube is soon going to be allowing everyone in their partner program to create ads that are non-skippable. This is going to be a game changer for many advertisers and video creators. Prior to this, creating non-skippable ads was only allowed for those selected in the partner program. Now, as […]
The Importance of Mobile Page Speed for not only SEO but also UX
Posted by Paul Smith | August 21, 2018It is not so long ago when Google rolled out its mobile first algorithm making page speed a key ranking signal. The method of page speed is a concept that is not new for SEO experts across the world. Nevertheless, apart from improving SEO rankings, page speed is also essential […]
Google launches new Customer Reviews to replace Trusted Stores
Posted by Paul Smith | April 4, 2017Google Trusted Stores, an effective tool for newer e-commerce sites to gain visitor’s trust, has been replaced by Google Customer Reviews. While the old Trusted Stores did feature customer reviews, its purpose was a bit murky as it was also intended as an authentication and consumer protection program for e-commerce […]
Targeting a Global Audience: Best Practice for Optimising a Multi-Lingual Website
Posted by Paul Smith | April 20, 2016There are many ways through which one can set a website to multiple languages. One of the strategies applied is using a single URL for all the languages and creating sub-directories for each language. Sub domains are also useful when you want to have different languages for your website. You […]
Rank Brain: Only Google’s Third Most Important Ranking Factor
Posted by Paul Smith | March 29, 2016Google uses over 200 different factors to determine where a website ranks when users enter a search term into their browser. While Google has always been secretive about the complete list of factors used by their algorithm, they recently disclosed the three most significant signals used to determine rankings. The […]
Desktop Search Queries Peaked in 2013
Posted by Paul Smith | March 24, 2016Recent data shows that, as of February 2016 at least in the US, desktop search rankings peaked in 2013, with no sign of this trend reversing. This data is provided by comScore, which has declined to release its data for mobile searches in February 2016 as of this writing. The […]
Google Analytics Have Exorcised the Spam; Fresh Data is Clean
Posted by Paul Smith | March 9, 2016Anyone who has had to work with Google Analytics for an extended period of time will know the pain of referral spam. Google understand this, which is why they have promised solutions to this issue before, such as Adam Singer’s 2015 announcement at Mozcon. Despite this, Analytics users have still […]
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