Every minute of every day, thousands of keywords are typed into search engines all over the world as eager customers hunt for specific products and services. Indeed, an increasing number of people take to their keyboards to find something they want rather than nipping down to the shops; it’s time-saving, convenient and they can do it from the comfort of their couch. Therefore, it makes absolute sense that global businesses should utilise Bing Ads so that their products and services appear on the “Ads” sections in these search engine results.
But what about social media platforms? We all know they’re an effective tool for engaging with customers directly and promoting companies and brands. Online networks such as Facebook, Twitter, Instagram and Tumblr are great for showcasing products, highlighting positive consumer reviews and selling merchandise. They’re also useful for building up an online presence and staying relevant in an increasingly digital world.
However, normally for a customer to stumble across a businesses social networking page, they’d usually have to be aware of the business already. This means traffic to the site may be limited if you’re simply relying on luck or word-of-mouth.
This is exactly this reason why Bing Ads have decided to combine the two (that is, social networking profiles and search engine advertisements) by giving businesses the unique opportunity to incorporate a link or “Social Extension” into their search engine ad which links directly to their social media accounts.
A recent article posted by Aurea Astro, a program manager for the Bing Ads platform, said of the plan that, “it’s time to build a bridge between the two.“
Subsequently, it means prospective customers will be able to simply access businesses profiles on things like Facebook, Twitter, Instagram and Tumblr just through searching keywords alone.
So far, the test has only ran on a temporary basis in the United States but Bing Ads are eager for feedback regarding the beta so if you’d like to see it rolled out more widely, then give them a line on one of their social networking sites.