FREQUENTLY ASKED QUESTIONS

• How do you rank higher on Google?

  Achieving greater visibility within Google is not a case of 'do this one thing and reap the rewards!'. As outline above, three main factors need addressing before you start seeing a significant increase in organic rankings within Google.
  
  These factors are onsite, on-page and off-site. The onsite and off-site aspect of a successful SEO campaign can be technical, and it is beneficial to work with an experienced and knowledgeable SEO professional.
  
  But what can you do to make your site more search engine friendly and increase your rankings within Google?
  
  Google and the other major search engines make £ billion each year by answering questions, so ensure your site portrays your knowledge and provides people with answers to commonly asked questions.
  
  Ensure your website structure is granular and create individual pages for each product category or particular services you provide. Aim to produce a website that offers a fantastic user experience, incorporate unique content throughout your website that is informative that is the solution to your ideal clients' problems.
  
  We've all heard the phrase 'content is king', but remember, context is queen, and without the right content and context, you will never unlock the crown jewels, conversion.
  
  Focus your website on creating a fantastic experience for your users. If you provide your users with a great experience, you will not only be rewarded by Google but more importantly, you will generate the conversions required to achieve your goals!

• How much does SEO cost?

  'How much does SEO cost?' is one of the most commonly asked and avoided questions within the digital marketing industry. Our SEO campaigns start from as little as £400 + VAT per month.
  
  All of our SEO campaigns are undertaken on a rolling 30-day basis, providing enhanced peace of mind, knowing that we are working as hard as possible to achieve your business objectives. Our approach provides you with the freedom to pause or cancel campaigns with only 30 days' notice, a far more flexible solution than the standard fixed-term agreements that are common practice within the SEO and digital marketing industry.
  
  We produce our bespoke SEO proposals on a campaign by campaign basis, designed to achieve and surpass your websites business goals. Your overall objective could be to increase your websites overall visibility to your perfect customer, generate more enquiries or increase your sales.
  
  We will perform a detailed analysis of your websites existing strength and authority and the competitive nature of the sector you operate within, as no two websites or marketplaces are the same. Due to these and many other factors, a one size fits all, off the shelf solution would not provide you with the returns to justify your investment. We will devise a bespoke SEO strategy for your website, designed to achieve and surpass your business goals in the short, medium and long-term.
  
  All of our SEO proposals provide a detailed outline of the deliverables you will receive for each pricing point, providing you complete transparency about what you can expect to receive from your SEO campaign each month.

• Is SEO worth it for small business?

  For small and start-up businesses, SEO is one of the best methods of building your brand awareness and generating additional pre-qualified enquires, which have a strong likelihood to convert into sales.
  
  A successful small business SEO campaign will allow you to engage with your ideal customers 24 hours a day, 7 days a week, 365 days of the year. Your website does not close when your business premises do, allowing you to generate additional enquiries and sales throughout the day or night.
  
  This potential source of new business generation could be the difference between your small business thriving or sadly having to close its doors permanently!
  
  People use the internet when searching for solutions to their problems; a prominently ranking website will allow you to provide relevant information, educate your ideal clients about your products and services, and set yourself apart from your competitors.
  
  Your SEO campaign strategy should outline the short, medium and long-term goals for the campaign, laying out the roadmap to achieve your goals. As a small business website owner, you won't initially compete with more trusted and authoritative brands. Still, as your SEO campaign progresses and matures, you will be able to compete with the market leaders within your industry.
  
  If you want your small business to achieve stability and then grow and become more profitable, an SEO campaign would be a fantastic investment, as once the SEO campaign matures, it has the potential to generate consistent results for years to come.

• When should I use SEO?

  More than 90% of homes within the UK have a broadband connection, and 84% of adults own smartphones; the world is literally at our fingertips.
  
  The internet has been a great equaliser for many businesses. Many traditional high street retail giants are struggling, whilst internet-only retailers are thriving more than ever. How people shop and digest, the information they require has changed significantly over the past decade.
  
  We often get asked 'When should I use SEO' or 'When should I start SEO?' The simple answer to these questions is, the sooner, the better.
  
  SEO is not a quick fix solution in a similar way to PPC. It can take several months for a campaign to mature and see the significant progress that will positively impact the number of sales and enquiries you generate from your website.
  
  If you're launching a brand new website or redesigning and relaunching an existing site, the sooner you start an SEO campaign, the better. An SEO campaign should focus on not only increasing the number of visitors to your website, but the traffic should be pre-qualified, resulting in an increased number of sales and enquiries SEO is similar to many other aspects of life; the sooner you take the first step, the sooner you achieve your goal!

• Is SEO really important?

  We live in a connected society, and modern consumers rely heavily on search engines to solve their problems. From shopping online to searching for specialist B2B service providers or hotel and restaurant reviews, millions of people each day utilise their smartphones, tablets and computers to quickly and easily locate the information they require.
  
  Thousands of people each day, your ideal clients, are searching for your products and services online.
  
  Suppose your perfect customer is unable to locate your business online. In that case, they will engage with one of your competitors that have a prominent ranking website within major search engines such as Google.
  
  Would generating a steady stream of pre-qualified leads to your business from your ideal client be beneficial? SEO is a powerful tool If your goal is to grow your business, generate more sales and increase your profitability.
  
  Another benefit of a strong SEO strategy, which generates increased online visibility, is that this, in turn, allows you to build and maintain a share of the market. With only ten organic listings within Google, as your site climbs the rankings, you are pushing down your competitor's website, increasing your market share whilst reducing theirs!