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Google Currently Testing an Additional 4 AdWords Ads Under Search Results
Posted by Paul Smith | February 2, 2017Google has started testing some big changes to how AdWords ads show up in the search results. Google’s trial shows eight ads on the page – four at the top and four below the results – and it’s also showing the top ad twice, once above and once below the […]
Enhanced ‘IF’ Functionality within Google AdWords
Posted by Paul Smith | February 2, 2017Google has announced some changes to their IF functions as well as to the default values employed for customising ads. Announced through Google+, the enhanced Google IF functions make it even easier for advertisers to customise their ads. With the provided default text, advertisers will not need to have an […]
Site Hacked? Google Provides Advice for Site Owners & Webmasters
Posted by Paul Smith | February 1, 2017Having a site that you’ve invested precious time into hacked can be a nightmare, especially if you have customer information saved in a database. Fortunately, Google has announced that it will be releasing new content to help the owners of hacked websites. The aid comes in the form of a […]
AMP Showing 70% of the Time in Google News on Mobiles in the US
Posted by Paul Smith | February 1, 2017According to a new report courtesy of RankRanger, AMP results in Google’s News section has more than doubled in the last few days for mobile users in the United States. On January 25, 2017, RankRanger reported that AMP content was responsible for just 30 percent of mobile Google News results. […]
Google Aims To Roll Out Its Algorithms Globally
Posted by Paul Smith | January 31, 2017Google plans to launch its Algorithms globally, Google’s Webmaster Trends Analyst Garry Illyes said via his twitter account. Illyes was responding to a question from a twitter user who wondered how far behind in algorithm updates Google markets like Google South Africa and Google Egypt were. “Nowadays we’re working hard […]
iProspect Provides Google AdWords Insight for 2017
Posted by Paul Smith | January 30, 2017The analysts at tdigital marketing agency iProspect have formulated several predictions for internet use in 2017. These projections for the year ahead focus mainly on online marketing and on issues such as pay per click advertising. Below is an overview of what iProspect believes we can expect from Google in […]
1.7 Billion Bad Ads Removed By Google In 2016
Posted by Paul Smith | January 27, 2017Google has released some surprising statistics in its annual report outlining bad ads and scammers, most notably that they removed 1.7 billion ads in 2016. In the report released on January 25, Google details how it has cracked down on fake news ads in the past year and how the […]
AMP Not a Ranking Factor in Google
Posted by Paul Smith | January 26, 2017Whether you’re a site owner with separate Accelerated Mobile Pages (AMP) or AMP pages that act as the main version of your site, the question of how having one or the other can affect your ranking has been on people’s minds since Google integrated AMP listings into its mobile search […]
Google Updates Mobile Interstitial Demotion When it Recrawls a Page
Posted by Paul Smith | January 26, 2017January 2017 saw Google introduce a demotion for sites with mobile interstitials and popups, demoting such sites in the mobile search results. The demotion can hit pretty hard, with some site owners losing ten places in the rankings, and that can lead to big drops in website traffic. The policy […]
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