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Google Won’t Launch ‘Mobile First’ Until SERPs are ‘Quality Neutral’
Posted by Paul Smith | March 28, 2017Having published additional info on the upcoming mobile first indexing change, Google’s statement should give some reassurance to website owners. In particular those who rely heavily on SEO as a either a main or major source of traffic to their website. At the moment the default search result is the […]
Page Speed Will be a Ranking Factor within Google’s Mobile First Index
Posted by Paul Smith | March 24, 2017Ever since Google announced the upcoming launch of their Mobile First Index, there has been much speculation about how exactly this new ranking system would affect website owners. While Google still hasn’t specified when their Mobile First Index will begin to be implemented, on 22 March they announced that page […]
Bing Ads Reduces Trademark Keyword Restrictions Further
Posted by Paul Smith | March 23, 2017Bing has announced that on March 27th they will remove their current restrictions on using trademarks as keywords in a range of global markets including the UK. What does this mean for your online business? Essentially, more advertisers around the globe will be able to bid on trademarks they don’t […]
Google AdWords Dilutes Exact Match Further by Expanding ‘Close Variants’
Posted by Paul Smith | March 22, 2017On Friday, March 17, 2017, Google announced that “over the coming months we’re expanding close variant matching to include additional rewording and reordering for exact match keywords”. Google claim that you should notice more exact click matches. But what does this mean for your business and your customers? Expansion of […]
Fake Testimonials May Result in Suspension of Your Agency’s AdWords Account
Posted by Paul Smith | March 17, 2017It’s very common for marketing agencies and martech providers to include testimonials and case studies on their website landing pages. However, agencies must be careful when it comes to the claims which are made in these testimonials – one agency recently found out that its AdWords account had been suspended […]
Google AdWords To Add New Click-To-Call Ad Features
Posted by Paul Smith | March 13, 2017Google has recently used their blog to let us know about a series of updates they are releasing to their Google AdWords click-to-call ads. As with all Google products, we expect updates on a near constant stream, but this latest batch of updates includes some very interesting features. They have […]
Gary Illyes: Google Updates it’s Algorithm 3 Times a Day
Posted by Paul Smith | March 13, 2017One of the biggest challenges for Google is to keep their algorithm out of the public eye. If SEOs knew exactly how Google ranked their search results, it would immediately ruin the whole system. The top spot would no longer be earned by the most relevant site, but by whichever […]
Changes to Google AdWords from the End of March
Posted by Paul Smith | March 10, 2017There will be a change to Google AdWords as of 29 March, 2017. The default window for the conversion of an impression – an instance of a user viewing an ad without clicking on it – on an advertiser’s banner display, i.e. the view-through conversion (VTC), will be reduced from […]
Google’s Trusted Stores Program Being Replaced by ‘Google Customer Reviews’
Posted by Paul Smith | March 10, 2017As reported by Exclusive Concepts, Google last week announced it will soon be winding down the Google Trusted Sites program. To replace it is the new Google Customer Reviews, which will be managed from Google Merchant Centre. A Closer Look at the New ‘Google Customer Reviews’ Though it’s available for […]
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