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Additional Transparency from Google When Substantial Changes to Penguin
Posted by Paul Smith | January 26, 2017Since launching real-time updates in September 2016 with the release of Penguin 4.0, Google has been quiet regarding updates to the algorithm in the future. It seems they’ve finally broken their silence on the issue, however, with confirmation from Gary Illyes that Google intends to be transparent about future changes […]
Numbered Google Penguin Updates a Thing of the Past
Posted by Paul Smith | January 25, 2017After the arrival of the long-awaited Penguin 4.0, the version that benefits site owners by eliminating long waits to recover if they are negatively affected by Penguin, users were still left wondering about significant updates to the Google algorithm in the future. Luckily, questions surrounding these updates seem to have […]
Google Working to Introduce Voice Query to Google Search Console
Posted by Paul Smith | May 11, 2016Google Webmaster Trend Analyst John Mueller has recently indicated that Google may be seeking to implement a sophisticated Voice Search function to Google Search Console. In a Q&A session on the 6th May, Mueller has explained that Google is looking into new methods that will translate the longer forms of […]
AMP Error Report Updated in the Google Search Console
Posted by Paul Smith | May 6, 2016Google have announced that they are to update the AMP error report in the Google Search Console, making it more efficient at spotting and highlighting errors. This will allow AMP pages to be displayed more prominently to users searching on mobile devices. It is set to have substantial benefits for […]
Additional features within Google’s upgraded AdWords editor 11.4
Posted by Paul Smith | May 5, 2016Google AdWords editor has always been a fantastic free tool for marketers to manage large ad campaigns. Users are able to download their campaigns, use their editing tools to make changes and then upload the changes. It features bulk editing tools to make a lot of changes efficiently, offline support […]
Verify Your Facebook or You Can’t Publish Sponsored Content
Posted by Paul Smith | May 5, 2016Over the years, Facebook has been allowing people to post sponsored content on their pages regardless of the status of the page. However, with the recent update on their regulations, it is likely some people who were enjoying this benefit will no longer have access to the same. This is […]
Google Performing New Test for Text Ads With Longer Headlines
Posted by Paul Smith | May 4, 2016Google have been testing a new format for text ads, which has been provisionally dubbed ‘Expanded Text Ads’. The news, originally reported by Search Engine Land, comes just a few short weeks after the search engine giant made the decision to stop showing adverts on the right hand side of […]
Google Makes Amending Shopping Feeds Easier
Posted by Paul Smith | May 3, 2016Google has been working to offer the best experience to its users, and this has seen several updates in the recent past. Some of the moves have been motivated by complaints from users. One of the most recent amendments Google has made is adjusting shopping feeds to ensure making amendments […]
How to Handle Large .htaccess Files
Posted by Paul Smith | May 3, 2016Recently, some questions have been raised regarding the course of action to be taken regarding older 301 redirects. This was in particular, a concern in the event of the redirect file beginning to become lengthy and somehow complex. The question arises whether after some time such could be deleted or […]
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