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Influencer Marketing Grew Whilst Facebook Activity Decreased in 2016
Posted by Paul Smith | February 20, 2017Platforms for influencer marketing such as Mavrck and others have published a great number of statistically sound studies on Facebook marketing. A lot of this research focuses on how the algorithm of the world’s most populated social network has affected engagement with the branded content marketers and other influencers pay […]
Google Maps Adds a Feature For Creating and Sharing Lists Which Are Accessible Offline
Posted by Paul Smith | February 20, 2017A valuable new feature is now available for users of Google Maps, allowing them to save the places they search to organised lists. Offered to beta users from last summer, the function adds a more social dimension to the popular app. The real beauty of this is the additional features […]
Further Refine Bing Ads Remarketing Campaigns by Excluding Irrelevant Audiences
Posted by Paul Smith | February 17, 2017Bing Ads now has the option to limit the audiences when determining an advertising campaign. Now instead of throwing out the advertisement campaign in the hopes that it will hit the intended target, it is far easier to exclude the irrelevant audiences to make the campaigns function efficiently. Though many […]
AdWords ‘Converted Clicks’ Data to be Removed in March
Posted by Paul Smith | February 10, 2017As of March 2017 Google AdWords will no longer be utilising converted clicks data in favour of the newer, more advanced conversions systems. Converted Clicks first debuted in 2001 and has successfully been running alongside conversions within the AdWords system since then. It served to convert the data gained from […]
Google Is Making It Easier to Share Real URLs When Viewing AMP Pages
Posted by Paul Smith | February 9, 2017In December 2016, Google told of plans to make it easier for users viewing accelerated mobile pages to navigate back to a publisher’s website, instead of the Google-hosted AMP pages, and it looks like they have finally made good on their promise. AMP pages have previously been displayed after being […]
Bing Removed 130 Million Bad Ads In 2016
Posted by Paul Smith | February 9, 2017Microsoft’s search engine operation Bing refused to accept 130 million advertisements during 2016. Of the rejected ads, which totalled almost one sixth of a billion, no less than seventeen million were thought likely to be technical support scams. Here, however, Bing admitted that it had experienced difficulty in separating the […]
Android’s Google Maps app provides real-time traffic data, nearby places & bus timetables
Posted by Paul Smith | February 8, 2017Android’s Google Maps app now provides information on nearby places, real-time traffic data and public transport information Sick of traffic jams? Want to discover a great new restaurant? If you have an Android smartphone then you are in luck! The Google Maps app for Android now has some pretty handy […]
Google Warning to Webmasters: Update Outdated WordPress Plugins
Posted by Paul Smith | February 7, 2017In an attempt to contact and inform site owners, Google has sent out official reminders, warning of the use of outdated WordPress plugins. If you remember back in 2014, the Slider Revolution plugin was attacked and exploited, leaving over 100,000 WordPress websites infected. Part of the reason this happened was […]
More Advertisers Gaining Access to New ‘Alpha’ AdWords Interface
Posted by Paul Smith | February 6, 2017Over the last year, Google has been slowly rolling out the new AdWords interface that was introduced in March of 2016. On January 21, 2017, Jerry Dischler, Google’s head of search ads confirmed that the upgrade would be rolling out to even more AdWords accounts in the next few months, […]
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