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Reviews have been the most important local SEO ranking factor in 2017
Posted by Paul Smith | November 16, 2017In the latest news about how to rank well on Google as a business, it has come to light that reviews are a prominent ranking factor when it comes to local search. This has been revealed by an annual study that Local SEO Guide has conducted into local SEO ranking […]
Why you should start paying attention to structured data
Posted by Paul Smith | November 13, 2017If your website is like the vast majority of sites out there then it will need an overhaul of how it treats structured data, or face search engine purgatory. Adding structuring tags to products, listings, events, or objects of almost any kind can seem a chore, but Google insiders say, […]
Google Announces New Structured Data Search Features
Posted by Paul Smith | November 13, 2017As those of us who follow Google closely know, it is rare for the search giant to make advance announcements of changes to search functionality. So it was a welcome surprise to see Google trend analyst Gary Illyes’ presentation at Pubcon where he disclosed some major shifts in the way […]
Twitter doubles 140 character limit to 280 character limit for all accounts
Posted by Paul Smith | November 9, 2017The world of social media continues to evolve as Twitter announced it will be doubling the length of its social messaging service from 140 to 280 characters. Following a two-month trial that started in September, Twitter is opening the feature to all users from Tuesday. The decision to make such […]
Bing Ads Migrating from Monthly to Daily Budgets
Posted by Paul Smith | April 7, 2017It has been announced this week that search engine Bing are to make major changes to their budgeting structure by moving from monthly to daily budgets within their Bing Ads platform. Currently users are able to choose between either daily or monthly ads, but will all soon be migrated to […]
Google’s Chrome Browser Could Have Negative Impact on Incorrectly Validated SSL Certificates
Posted by Paul Smith | April 5, 2017For the past 12 months, Google, and its web browser Chrome, have been encouraging companies to switch to using HTTPS. HTTPS is designed to protect users, and make their internet browsing experience safer and more secure. However, Google is now involved in a dispute with one of the largest providers […]
Google launches new Customer Reviews to replace Trusted Stores
Posted by Paul Smith | April 4, 2017Google Trusted Stores, an effective tool for newer e-commerce sites to gain visitor’s trust, has been replaced by Google Customer Reviews. While the old Trusted Stores did feature customer reviews, its purpose was a bit murky as it was also intended as an authentication and consumer protection program for e-commerce […]
Bing Ads Editor Adds Function to Migrate from Standard Text Ads to Expanded Text Ads
Posted by Paul Smith | April 3, 2017With the release of version 11.9, Bing Ads Editor adds a new feature that will help with the migrating from standard text ads to expanded ads. The update also looks to increase conversions with Enhanced Cost-Per-Click (CPC). Export Standard Text Ads to Expanded Text Ads In version 11.9, Bing Ads […]
Google: The Number of Sites Hacked Grew by 32% Year on Year
Posted by Paul Smith | March 29, 2017According to Google’s State of Website Security in 2016, the number of sites hacked in 2016 was 32 per cent higher than in the previous year. More alarmingly, the increase is part of a trend that gives no indications of slowing. The spike in attacks has two main components. On […]
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