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Google Notifying Users of HTTPS Migration Errors through Search Console
Posted by Paul Smith | August 22, 2018Google, having received reports of websites becoming invisible after migrating from HTTP to HTTPS, are using their search console service to notify website owners of any issues associated with the shift from the old application protocol to the updated version. The technology giant, alerted of the issue via social media, […]
Why you should start paying attention to structured data
Posted by Paul Smith | November 13, 2017If your website is like the vast majority of sites out there then it will need an overhaul of how it treats structured data, or face search engine purgatory. Adding structuring tags to products, listings, events, or objects of almost any kind can seem a chore, but Google insiders say, […]
Google Announces New Structured Data Search Features
Posted by Paul Smith | November 13, 2017As those of us who follow Google closely know, it is rare for the search giant to make advance announcements of changes to search functionality. So it was a welcome surprise to see Google trend analyst Gary Illyes’ presentation at Pubcon where he disclosed some major shifts in the way […]
The Growth in HTTPS Pages on Front Page of Google’s SERPs
Posted by Paul Smith | February 28, 2017If the trend continues the way it has been, 50% of all Google SERPs page 1 results will be HTTPS secure by the middle of 2017. This news is according to Dr. Pete Meyers, Marketing Scientist at Moz, and an authority on the subject. His obsessive task is analysing and […]
Google’s Mobile First Search Index Edging Towards Launch
Posted by Paul Smith | February 21, 2017Google’s switch to a mobile-first index has been a hot topic since Google first announced the planned change in November 2016. New details of their plans for the index emerged at the Friends of Search conference last week where Google’s Gary Illyes announced that the new indexing system was still […]
AMP Not a Ranking Factor in Google
Posted by Paul Smith | January 26, 2017Whether you’re a site owner with separate Accelerated Mobile Pages (AMP) or AMP pages that act as the main version of your site, the question of how having one or the other can affect your ranking has been on people’s minds since Google integrated AMP listings into its mobile search […]
How to Handle Large .htaccess Files
Posted by Paul Smith | May 3, 2016Recently, some questions have been raised regarding the course of action to be taken regarding older 301 redirects. This was in particular, a concern in the event of the redirect file beginning to become lengthy and somehow complex. The question arises whether after some time such could be deleted or […]
Google SERPs: The Impact of Ranking Positions
Posted by Paul Smith | March 7, 2016Every website wants to be at the top of the search engine results pages, given that most Google searches turn up tens, if not thousands of results. People don’t want to wade through pages and pages, so generally glance through the first page alone. Obviously it’s better to be among […]
How will real-time Penguin impact on SEOs
Posted by Paul Smith | February 16, 2016In April 2012, Google launched the Penguin update to weed out sites purportedly spamming search results, particularly those using links that were either bought or obtained through link networks, with the sole purpose of boosting a site in Google rankings. Whenever a new Penguin update comes out, sites that have […]
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