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Google Ads: Amendments to be Rolled Out in July
Posted by Paul Smith | June 25, 2019Google has been working towards making it easy to set up ads and maximise value to advertisers on its platform. At the same time, it is looking towards ensuring that its users get value from the advertised solutions. Google Ads has announced a number of changes to ad campaigns that […]
Google Adds Additional Functionality to its Google Ads App
Posted by Paul Smith | June 24, 2019An update for the Google Ads app aims to offer users the ability to create and edit responsive search ads. The update, which will be available for both the iOS and Android versions, is currently rolling out. Previous versions of the app only supported enabling and pausing responsive ads, which […]
New Google Ad Formats Announced: Live Stream and Swirl
Posted by Paul Smith | June 19, 2019Are you planning to put some money into Google Ads as part of your Internet marketing strategies? Then you will like to know there is a bit of interesting news from Google in this department; recently, some interesting additions have been announced to their advertising platform, as outlined in this […]
Google Enhances its Dynamic Search Ads Targeting Options and Reporting
Posted by Paul Smith | September 17, 2018Google has has recently updated its Dynamic Search Ads, introducing increased controls over targeting options and providing more data in reports. One of the aims of this update is to make it easier for those who are just getting started with Dynamic Search Ads, allowing them to fill in the […]
Google Ads Expands its Exact Match Close Variants
Posted by Paul Smith | September 17, 2018Miguel Villalobos, Google Product Manager for Search Keywords, announced recently that the exact match close variants criteria is expanding yet again, this time with the stated aim of including terms which share the meaning of a keyword but don’t necessarily include it. The Evolution of Exact Match Close Variants This […]
Google AdWords Dilutes Exact Match Further by Expanding ‘Close Variants’
Posted by Paul Smith | March 22, 2017On Friday, March 17, 2017, Google announced that “over the coming months we’re expanding close variant matching to include additional rewording and reordering for exact match keywords”. Google claim that you should notice more exact click matches. But what does this mean for your business and your customers? Expansion of […]
Google AdWords To Add New Click-To-Call Ad Features
Posted by Paul Smith | March 13, 2017Google has recently used their blog to let us know about a series of updates they are releasing to their Google AdWords click-to-call ads. As with all Google products, we expect updates on a near constant stream, but this latest batch of updates includes some very interesting features. They have […]
Changes to Google AdWords from the End of March
Posted by Paul Smith | March 10, 2017There will be a change to Google AdWords as of 29 March, 2017. The default window for the conversion of an impression – an instance of a user viewing an ad without clicking on it – on an advertiser’s banner display, i.e. the view-through conversion (VTC), will be reduced from […]
Google Claims New Ad Label Won’t Confuse Users
Posted by Paul Smith | February 27, 2017Recently, users of Google’s search engine have noticed a change in the design of the ad label on the results page. The label formerly had a green background with white text – now it has a white background with green text and a matching green outline. Use of the green […]
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