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AdWords ‘Converted Clicks’ Data to be Removed in March
Posted by Paul Smith | February 10, 2017As of March 2017 Google AdWords will no longer be utilising converted clicks data in favour of the newer, more advanced conversions systems. Converted Clicks first debuted in 2001 and has successfully been running alongside conversions within the AdWords system since then. It served to convert the data gained from […]
More Advertisers Gaining Access to New ‘Alpha’ AdWords Interface
Posted by Paul Smith | February 6, 2017Over the last year, Google has been slowly rolling out the new AdWords interface that was introduced in March of 2016. On January 21, 2017, Jerry Dischler, Google’s head of search ads confirmed that the upgrade would be rolling out to even more AdWords accounts in the next few months, […]
Google Currently Testing an Additional 4 AdWords Ads Under Search Results
Posted by Paul Smith | February 2, 2017Google has started testing some big changes to how AdWords ads show up in the search results. Google’s trial shows eight ads on the page – four at the top and four below the results – and it’s also showing the top ad twice, once above and once below the […]
Enhanced ‘IF’ Functionality within Google AdWords
Posted by Paul Smith | February 2, 2017Google has announced some changes to their IF functions as well as to the default values employed for customising ads. Announced through Google+, the enhanced Google IF functions make it even easier for advertisers to customise their ads. With the provided default text, advertisers will not need to have an […]
iProspect Provides Google AdWords Insight for 2017
Posted by Paul Smith | January 30, 2017The analysts at tdigital marketing agency iProspect have formulated several predictions for internet use in 2017. These projections for the year ahead focus mainly on online marketing and on issues such as pay per click advertising. Below is an overview of what iProspect believes we can expect from Google in […]
1.7 Billion Bad Ads Removed By Google In 2016
Posted by Paul Smith | January 27, 2017Google has released some surprising statistics in its annual report outlining bad ads and scammers, most notably that they removed 1.7 billion ads in 2016. In the report released on January 25, Google details how it has cracked down on fake news ads in the past year and how the […]
Additional features within Google’s upgraded AdWords editor 11.4
Posted by Paul Smith | May 5, 2016Google AdWords editor has always been a fantastic free tool for marketers to manage large ad campaigns. Users are able to download their campaigns, use their editing tools to make changes and then upload the changes. It features bulk editing tools to make a lot of changes efficiently, offline support […]
Google Performing New Test for Text Ads With Longer Headlines
Posted by Paul Smith | May 4, 2016Google have been testing a new format for text ads, which has been provisionally dubbed ‘Expanded Text Ads’. The news, originally reported by Search Engine Land, comes just a few short weeks after the search engine giant made the decision to stop showing adverts on the right hand side of […]
AdWords First-page Bids Continuing to Rise Since Desktop Re-Design
Posted by Paul Smith | April 8, 2016It’s about a month from when Google made changes to the desktop SERPs that saw the right-hand rail text ads removed entirely while there was an increase in the number of text ads above the organic results from three to four. However, the impact of this change has not reflected […]
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