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Google Explains Its Mobile Search Plans
Posted by Paul Smith | March 5, 2015Over the last few months, Google has been putting a lot of work into mobile friendliness. There has been a lot of speculation amongst webmasters about how the changes will impact the wider search results. It’s clear that mobile friendliness will be a factor – but exactly how important will […]
Understanding Pigeon to Maximise Local Search
Posted by Paul Smith | March 2, 2015Since Google implemented its local search algorithm, Pigeon in 2014, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots for local search terms. Pigeon proved to be a game changing aspect for local search. This update transformed local results and altered how […]
Google Introduces Paid Search to Play Store
Posted by Paul Smith | February 27, 2015Google has just announced that it will be bringing its paid search results feature to the Google Play Store, helping mobile app developers to improve the discoverability of their apps. The new feature will allow mobile developers to pay to have their app featured at the top of the search […]
Google Introduces Guidebook for AdWords
Posted by Paul Smith | February 23, 2015Google has just added a new paid search how-to guidebook to its Learn tab, which will help users that are currently feeling overwhelmed by the constant stream of AdWords updates that have rolled out recently. Best Practices for AdWords The new learning tool is called the Google Best Practices series, […]
Google Adds Health Information to Knowledge Graph
Posted by Paul Smith | February 13, 2015Google has added a new set of information to the Knowledge Graph, in the form of medical diagnostic information that will be displayed when people perform searches about health related keywords. The system is going to be rolled out over the next few days, and will show medical facts, as […]
Google Disabled 524M Bad Ads in 2014
Posted by Paul Smith | February 5, 2015In 2014, Google disabled more than 524 million bad paid search advertisements, and also banned more than 214,000 advertisers. According to a report released by Google earlier this month, the search engine also disabled 700,000 websites around the world, in more than 80 different languages. The report offers some details […]
Quality Links Can Help You Escape the Penguin
Posted by Paul Smith | January 29, 2015Google’s Penguin algorithm update has been the bane of webmasters for a long time now. Low quality links or an un-natural looking link profile can send an otherwise fairly high quality websites down into the supplemental results. Most SEO experts advocate removing bad links wherever possible, and disavowing those that […]
Knowledge Graph Adds New Events Features
Posted by Paul Smith | January 22, 2015Last year, Google made some changes to the way that information about musicians appears in the Knowledge Graph. When users were known to have visited the artist’s official website recently, the knowledge graph would show information about concerts. Now, Google is looking to improve the knowledge graph again. This time, […]
LinkedIn Improves Search Feature
Posted by Paul Smith | January 15, 2015LinkedIn has upgraded its search feature, offering better post results and improved personalised listings, as well as making search faster and more intuitive for end users. Perhaps the biggest improvement to LinkedIn’s search is that it is now more personalised. LinkedIn aims to offer results that are based on a […]
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