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Bing Ads Disallows Plain Text Phone Numbers
Posted by Paul Smith | January 9, 2015Bing has just announced that it will soon stop displaying phone numbers in plain text. The announcement comes as part of a change to its editorial policy. Currently, phone numbers are displayed in Call Extensions and Location Extensions, as well as directly inside advertisements in the title, body and URL […]
Re-evaluating SEO for 2015
Posted by Paul Smith | January 8, 2015As we head into 2015, it’s time to re-evaluate the importance of SEO, and the techniques that we use. Many advertising managers are under pressure to cut their spending, and they will often find themselves being pressured to prove that their online marketing, PPC and SEO work is actually effective. […]
Key Focus Areas for SEO in 2015
Posted by Paul Smith | January 5, 2015This year was supposed to be the year of the mobile. Google has spent the entire year telling web developers and advertisers to make sure that their content is mobile friendly. This year saw mobile web traffic surpass desktop web traffic – thanks in part to the popularity of apps, […]
Social Media as a Penguin Recovery Tool
Posted by Paul Smith | December 19, 2014If your website has been hit by the Penguin or Panda algorithm update, then you have probably lost a lot of traffic. The good news is that it is possible to recover from algorithmic penalties. If you keep publishing high quality content, disavow any low quality links and clean up […]
Microsoft Introduces Shake and Search
Posted by Paul Smith | December 11, 2014In October, Microsoft released Torque, an app which integrates with Bing to make it easy for users to take advantage of voice search. Following feedback from consumers, the company has now released Torque 2.0 for Android. One of the most interesting parts of the update is the new “shake and […]
Effectively Redirecting a Penguin Hit Website
Posted by Paul Smith | December 4, 2014One thing that many webmasters wonder about is the effect of redirecting users from one domain to another, especially if the original domain has been hit by a Google algorithm change. A lot of people were hit by ranking penalties in the wake of Google Penguin, and it can be […]
Mozilla Adds One-Click Search to Firefox
Posted by Paul Smith | November 27, 2014Just one week after announcing its new royalty agreement with Yahoo, Mozilla has announced plans to allow users of the Firefox web browser to select their own search engines, improving the overall search experience significantly When a user types a search term into the Firefox search bar, they will be […]
Is This The End of The Keyword Era?
Posted by Paul Smith | November 21, 2014During the early days of search, keywords were the single most important thing for promoting your website – simply stuffing your meta tags and your web page copy with keywords was enough to push your site to the top of primitive meta based search engines. Even when Google started to […]
Blocking Javascript and CSS Could Harm Your SEO
Posted by Paul Smith | November 13, 2014Google has just updated its Webmaster guidelines, and the new guidelines could be bad news for sites that are blocking JavaScript and CSS files. In an announcement that was published on the Google Webmaster Central blog, Google explained that it has updated its indexing system so that it now behaves […]
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