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Could Yahoo and Bing Ever Beat Google?
Posted by Paul Smith | May 1, 2015During April, Bing reached a significant milestone in terms of its comScore market share, breaking the 20% market share barrier in the USA for the very first time. When the 12.7 percent market share enjoyed by Yahoo, a significant search alliance partner for Bing, is added in, the network’s market […]
Is it Safe to Solicit Product Reviews for Links?
Posted by Paul Smith | April 24, 2015As much as Google is trying to move away from links and Page Rank as being the primary drivers of rankings, links are still an important driver for rankings, and they are not likely to go anywhere soon. Most webmasters are aware of the fact that buying and selling links […]
Google “Near Me” Searches Rapidly Increasing
Posted by Paul Smith | April 17, 2015Since 2011, the number of Google searches which use the “near me” feature have increased by about 34 times. Today, when we need to find some information about our local area, instead of waiting until we are in front of our computer, we are turning to our phones to find […]
Bing Ads Simplifies its AdWords Campaign Process
Posted by Paul Smith | April 10, 2015Bing has announced plans to adopt Upgraded URLs, in a bid to make it easier for advertisers to move their ad campaigns over to the platform from AdWords. The company says that by early May 2015 they will roll out two updates to introduce support for Upgraded URLs. The first […]
Amazon Launches New Local Marketplace
Posted by Paul Smith | April 7, 2015Amazon has just launched a new marketplace which it hopes will help it to take on Google and Yelp in the local search stakes. The new service is called Amazon Home Services, and it focuses on connecting users with local services for things like home maintenance and housekeeping. What sets […]
Google Launches New Program to Get Local Companies Online
Posted by Paul Smith | March 26, 2015Google has launched a new program called “Let’s put our cities on the map” which it hopes will help local businesses to improve their online presence. The initiative is aimed at small businesses in particular, and it is hoped that it will help to raise awareness about Google’s business listing. […]
Google Looking to Improve Doorways Algorithm
Posted by Paul Smith | March 19, 2015Google is continuing to work on more ways to improve the search experience, this time by using an improved algorithm for ranking doorway pages. Doorway pages are collections of similar pages which all point to the same destination. These pages are used by online marketers to increase their search footprint. […]
Could We Be Moving to a World of Linkless SEO?
Posted by Paul Smith | March 13, 2015In a Google Hangout session last month, John Mueller sparked speculation that we may see a move to a world where links were no longer a vital ranking factor. Later, Matt Cutts added more fuel to the speculation by saying that internally Google did have a ranking system where links […]
Google’s Real-Time Mobile-Friendly Ranking Factor
Posted by Paul Smith | March 11, 2015Not too long ago, Google announced their plans to introduce a new factor into their search algorithm that will rank websites based on how mobile friendly they are. This change is currently slated to go into effect April 21st, 2015, but many people had additional questions about the upcoming. Luckily, […]
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