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Longer Search Queries Becoming the Default
Posted by Paul Smith | June 12, 2015For a long time, it’s been understood that longer search queries tend to exhibit clearer intent. However, in the early days of online marketing there was still a lot of benefit to be had from targeting those short search queries. Back then users did not really understand how to search […]
The Unexpected Impact of Google’s Link Policy
Posted by Paul Smith | June 5, 2015Google’s current stated policy on linking is that the search engine works because it “relies on millions of users posting links on websites, which collectively help to determine which site offer valuable content”. The search engine has spent many years refining its algorithm to ensure that this remains the case, […]
Ranking In Universal Search: Structured Data
Posted by Paul Smith | June 4, 2015Structured data is now becoming more and more evident across many aspects of search. The most striking example of that today is in the search engine’s results pages. From simple beginnings like the classic “10 blue links”, to the modern information rich displays, results pages have made significant changes over […]
Will Google Use Facts to Rank Sites in the Future?
Posted by Paul Smith | June 3, 2015If the New Scientist magazine is correct Google researchers will start judging the value of websites in a markedly different way. Instead of Google looking at how many links lead to a particular site, there are plans to place a greater value on accurate information when determining the rank of […]
Quality and Social Signals as a Ranking Factor in Google
Posted by Paul Smith | June 1, 2015Whenever Google does updates on its search rankings, the world and his dog sits up, ears perked, waiting for the news. With Google responsible for around 80 to 85% of the total web traffic on the Internet today, doing well with Google means doing well in general online. The quality […]
A Look at Google’s New Search Console
Posted by Paul Smith | May 29, 2015In an attempt to appeal more to people who care about search marketing, regardless of the rest of their background, Google has rebranded the Webmaster Tools site to the “Search Console.” The idea behind the change in branding is that the traditional perception of “webmaster” is of someone who fulfils […]
Apple Looking to Compete With Google Maps
Posted by Paul Smith | May 26, 2015Apple recently acquired the GPS software company, Coherent Navigation, in a bid to improve its maps service. Apple Maps got off to a difficult start, and early versions were plagued with inaccuracies and navigation problems – to the point that Apple actually recommended that their customers use Google Maps or […]
Google Has Granted 30% of Right to Be Forgotten Requests
Posted by Paul Smith | May 15, 2015Google has revealed that since it implemented the European “Right to be Forgotten” ruling, it has received almost one million requests for URLs to be taken down from the search results, and that about 40 percent of those requests have been granted. The ruling was quite controversial, and Google accepted […]
Google Reveals New AdWords Offerings
Posted by Paul Smith | May 11, 2015Mobile search has overtaken desktop search and Google will be launching a collection of new products for AdWords customers that will reflect this shift in demographics. Jerry Dischler, the vice-president of product management for Google, said that search is now influenced by a few specific moments – “I want to […]
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