Bing Shopping is essentially a simple method of organising, managing, bidding as well as reporting on product Ads. It was developed to offer marketers with added control over their online campaigns plus an elevated degree of granularity. It provides the capacity of delving into the budget analysis, spending and the resultant engagement.
The UK Campaign Launch
Following the Shopping Campaign launch in July across the US, Bing has extended the product Ads to UK and Australia with a beta test on the subsequent month (August). Now, Shopping Campaigns have now been fully rolled out across the United Kingdom as the latest addition in the region to the broader Bing product suite. This launch in both UK and Australia marks the arrival of the much anticipated Product Ads capability in the two big markets.
Shopping campaigns in Bing are reflective of the product listing Ads campaign structure that was introduced by Google in 2013 and made globally available at the start of 2014. Bing has pointed to two studies from Consumer Electronics Association and GE Capital respectively looking at shopping habits of consumer to encourage advertisers towards taking advantage of their Shopping campaign.
Role of Search in Shopping
Recent research indicates that now search is the premier in-store shoppers’ companion. Therefore, for advertisers and merchants, it is crucial to manage and monitor the impact of their respective targeted campaigns. It is at this point where Bing Shopping is assisting in generating real-time and actionable insight into campaign performance by making it possible for managers to continuously review the available data.
According to Bing, before they finally decide to buy, 80% of shoppers first research products online. The aim of Bing Shopping is to assist merchants in organising and managing product Ads towards accommodating online shoppers.
Bing has pointed to two studies from Consumer Electronics Association and GE Capital respectively, looking at shopping habits of consumer to encourage advertisers towards taking advantage of their Shopping campaign.
With Product Ads, the majority of businesses can reduce their own average cost per click, boost your business conversion rates, and in the process also considerably improve your Return-On-Investment.
Compared to traditional text ads, Product Ads have demonstrated to be an Ad format that is highly engaging, and driving stronger performance. Shopping campaigns may be imported from AdWords or developed from scratch in Bing Ads.
The UK rollout marks the very first market located outside of the United States to provide full support to Bing Shopping campaigns. Currently, the Bing Shopping campaigns are accessible in France, the US, Australia, the UK, and very soon they will be available in Germany.