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Google Introduces Guidebook for AdWords

Google Introduces Guidebook for AdWords

Posted by Paul Smith | February 23, 2015

Google has just added a new paid search how-to guidebook to its Learn tab, which will help users that are currently feeling overwhelmed by the constant stream of AdWords updates that have rolled out recently. Best Practices for AdWords The new learning tool is called the Google Best Practices series, […]

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Google Disabled 524M Bad Ads in 2014

Google Disabled 524M Bad Ads in 2014

Posted by Paul Smith | February 5, 2015

In 2014, Google disabled more than 524 million bad paid search advertisements, and also banned more than 214,000 advertisers. According to a report released by Google earlier this month, the search engine also disabled 700,000 websites around the world, in more than 80 different languages. The report offers some details […]

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AdWords Website Call Conversions

AdWords Website Call Conversions

Posted by Paul Smith | August 22, 2014

In a recent blog post, Google have announced that they have launched website call conversions within its AdWords platform.  This new tool has been described by Google as a ‘powerful way to identify and measure calls from a website that occur after an ad click.’ A study released by Google […]

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Bing Ads Enhances Targeting

Bing Ads Enhances Targeting

Posted by Paul Smith | June 5, 2014

In a bid to bring their service in line with Google AdWords, Bing Ads is about to get a massive overhaul. The service hopes that by improving its tablet and mobile targeting options it will be more appealing to AdWords advertisers and easier for people who want to run campaigns […]

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