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Why dedicated ‘thank you’ pages are now a must-have
Posted by Paul Smith | December 22, 2015If you are engaged in PPC marketing, a dedicated ‘thank you’ page is a must-have for your website. There was a time when you could get away with not having one; however, thanks to the release of smart pixels for Facebook and Bing, you are missing out on quite a […]
Google adds new metrics for store visits
Posted by Paul Smith | December 3, 2015Google has recently announced a new feature for AdWords users in the form of store visits metrics. These metrics will help advertisers to obtain a better insight into store visits by drilling down to keyword or ad-group level. Advertisers will be able to use the metrics to view store visits […]
How Mobile Search is Impacting Google’s Earnings
Posted by Paul Smith | November 16, 2015Google has just released its earnings reports for Q3, and it’s interesting to see how the business has changed in recent months. The earnings highlight that the search engine is doing very well, in general, and that the mobile search business is particularly strong. In May, Google confirmed that mobile […]
How Marketers are Taking Advantage of Yahoo Gemini
Posted by Paul Smith | November 2, 2015Google is still the clear winner when it comes to search marketing, but advertisers are spending more and more of their budgets on other marketing channels these days, with Bing and Yahoo becoming increasingly popular. Yahoo Gemini is a channel that is rapidly gaining importance as part of the unified […]
Google Rolls Out Structured Snippets for AdWords
Posted by Paul Smith | September 11, 2015Last week, Google launched the structured snippets ad extension for Google Adwords. This extension is quite similar to the “dynamic structured snippets” feature which Google released earlier this year, in March, which automatically pulls into ads based on the chosen website’s categories. The new snippet extension is more flexible and […]
Google Kills Flash Advertisements
Posted by Paul Smith | September 10, 2015Google has just announced that as of the beginning of September Flash advertisements will be displayed as static images – the reason for this is to protect users from potential code injection attacks. The change was first discussed in June, and has been tested in the Beta Channel, and is […]
Bing Ads Improves Age and Gender Targeting
Posted by Paul Smith | July 13, 2015Bing Ads has increased the amount of demographic information that they collect from their users, so that advertisers can target a narrower audience, based on things like gender and age. Bing has doubled the coverage of their demographic data, and with their new and improved targeting capabilities they hope that […]
Google Reveals New AdWords Offerings
Posted by Paul Smith | May 11, 2015Mobile search has overtaken desktop search and Google will be launching a collection of new products for AdWords customers that will reflect this shift in demographics. Jerry Dischler, the vice-president of product management for Google, said that search is now influenced by a few specific moments – “I want to […]
Bing Ads Simplifies its AdWords Campaign Process
Posted by Paul Smith | April 10, 2015Bing has announced plans to adopt Upgraded URLs, in a bid to make it easier for advertisers to move their ad campaigns over to the platform from AdWords. The company says that by early May 2015 they will roll out two updates to introduce support for Upgraded URLs. The first […]
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