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New Advertisers Added To Bing’s Network
Posted by Paul Smith | February 19, 2016In the aftermath of a major reporting glitch that affected the Bing Ads platform, Bing’s now welcoming customers to a new Bing Network and has rebranded itself with a new logo, together with a motto that quite simply says “Be there”. The new platform has tools for every device to […]
Receive Support 24-Hours a Day Throughout the Working Week
Posted by Paul Smith | February 16, 2016Google’s diving into social media to offer dedicated 24-hour support over the working week (from Monday to Friday) for AdWords-related queries from customers. They’ll be extending their English language support across Facebook, Google+, YouTube and Twitter. The AdWords team issued a tweet on 11th February with this breaking news, but […]
Flash Ads Being Phased Out by Google
Posted by Paul Smith | February 11, 2016In the wake of revelations concerning major security flaws in the Adobe Flash multimedia and software platform Google has announced that the majority of Flash ads will be phased out from its digital-marketing networks. From June 2016 it will not be possible to upload Flash ads onto DoubleClick Digital Marketing […]
Bing Ads Reporting’s down for 2 days and counting
Posted by Paul Smith | February 10, 2016Bing Ads has been suffering from some serious down time since the afternoon of Saturday 6th February, when they opened an incident ticket at 4:00 p.m. as problems hit. Since then, engineers have been striving to eradicate the unknown ghoul in their system. With the Bing reporting facility down, annoyed […]
Google’s AdWords app for Android now supports Universal App Campaigns
Posted by Paul Smith | February 10, 2016As advertising is the lifeblood of Google, it was only a matter of time before Android received the welcome upgrade for its AdWords app to support Universal App Campaigns. It is now possible to measure an app’s performance and revenue at a glance, all monitored on two neat conversion columns. […]
Google Shopping’s Expansion To Search Partners Is Growing
Posted by Paul Smith | February 8, 2016Merkle data revealed recently that product listing ad traffic found on third-party online stores and YouTube, plus image search has started to surge in Q4. Product listing ads run by Google are also beginning to make headway in these sectors as well. Some of you may remember that in September […]
Bing Ads Updates Keyword Planner
Posted by Paul Smith | January 26, 2016Bing have launched a new update to their Keyword Planner, the one-stop shop for creating and improving new and existing web campaigns. There are some valuable new features and updates that are now live in the US with a roll-out for other countries coming soon. The update has 4 key […]
Google’s 2015 “Bad Ads” Report
Posted by Paul Smith | January 25, 2016A key strategy in Google’s attempts to keep users onside is the way in which they treat advertisers with strategies that either harm or simply annoy the searching public. Previously known as the ‘Bad Ads’ Report, this year’s ‘Better Ads’ Report highlights the scale of their endeavours and the issues […]
Google Display Test Showing 16 Product Listing Ads
Posted by Paul Smith | January 20, 2016Looking to capitalise on their prime ad real estate with increased product listing ads (PLAs), Google has been testing out an expanded view of PLAs, upping the number of ads shown from the typical five block segment to 16. ChannelAdvisor was the first to spot and report on the changes. […]
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