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Lessons learnt from Google Panda
Posted by Paul Smith | February 1, 2016New information just released from Google regarding its Panda should be implemented in creating new content and enhancing existing content within a website. Here are the main details that you should consider to ensure your website flourishes with the recent update to the core algorithm: Delete content only with extreme […]
Over 100M Hours of Video Watched Daily on Facebook
Posted by Paul Smith | January 29, 2016According to Q4 earnings figures released by Facebook, the leading social network in the world continues to leave its competition by ever increasing gaps. The figures appear to be climbing higher even when using all possible measurement methodologies — growth in daily active users, in revenue, and in the number […]
Twitter Considering Allowing Longer Tweets
Posted by Paul Smith | January 29, 2016The latest rumour regarding twitter is that the social network and microblogging service is having something of an identity crisis, and considering making a move towards allowing longer tweets. Last August, the network increased the character limit for Direct Messages to 10,000, so the technology is already there for them […]
Microsoft Drops Support of Lobby Group FairSearch
Posted by Paul Smith | January 28, 2016We were interested to read that Microsoft has dropped its financial support for FairSearch, the lobbying group committed to the defence of online competition and promotion of fair searches across the Internet. FairSearch has been very active in the European antitrust case against Google which filed formally in April 2015, […]
The impact of title tags on your Google rankings
Posted by Paul Smith | January 28, 2016Webmaster and trends analyst John Mueller caused a bit of a stir last week, when web marketing headlines reported he’d said that title tags weren’t considered to be an important ranking factor by Google. In actual fact, he was misrepresented, as what he really said was that title tags weren’t […]
Digital Marketing Trends in 2016
Posted by Paul Smith | January 27, 2016Advertising trends have a tendency to evolve from year to year. At a macro level marketing managers will always redefine their main areas of focus, within social, mobile and personalisation, which are crucial sectors. Because they are constantly evolving, it’s important to understand that predicting trends at the beginning of […]
1 Billion Less PC Searches in Google Throughout 2014
Posted by Paul Smith | January 27, 2016The American internet analytics company comScore has published statistics for December 2015 in relation to desktop search rankings, which are showing an interesting but not surprising trend. Whilst Bing’s figures for desktop searches were up a little on the previous month of November 2015, other major search engines have lost […]
Bing Ads Updates Keyword Planner
Posted by Paul Smith | January 26, 2016Bing have launched a new update to their Keyword Planner, the one-stop shop for creating and improving new and existing web campaigns. There are some valuable new features and updates that are now live in the US with a roll-out for other countries coming soon. The update has 4 key […]
All You Need to Know About Google’s Core Algorithm
Posted by Paul Smith | January 26, 2016If there’s something SEO people like, it’s reading between the lines and speculating. It’s a crucial thing to do really, in an industry that largely revolves around reverse-engineering Google’s work. So recently, when a Google representative casually announced that “Panda is now part of Google’s core ranking algorithm” this introduced […]
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