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A key strategy in Google’s attempts to keep users onside is the way in which they treat advertisers with strategies that either harm or simply annoy the searching public. Previously known as the ‘Bad Ads’ Report, this year’s ‘Better Ads’ Report highlights the scale of their endeavours and the issues […]
Google is testing a new feature that allows them to show personal data within the search results. This addition has seen a mixed reception so far, with some users considering it to be rather creepy, although the data that is being shown is pulled purely from other Google services, and […]
Bing has come a considerable way since it was unveiled to the world in May 2009 by Microsoft chief Steve Ballmer at the ‘All Things Digital’ conferment taking place in California. That was six years ago, which is like a century in the digital world and in that time Bing […]
Internet giant Google announced the introduction of a new error report within the Google Search Console specifically designed for news publishers deploying AMP (accelerated mobile pages). What exactly is AMP? AMP enables mobile webpages to load quicker by eliminating certain downloadable elements that users normally require in order to access […]
We all know Google Penguin; the major anti-spam refinement to the algorithm powering Google search engine. Its aim: to put an end to attempts of rank manipulation through buying and selling of links. A brief history of Google Penguin Updates Back in April 2012 when it first rolled out, Penguin […]
Google’s Page Quality guidelines were published in November 2015. While they have been dissected and pored over to try and determine ranking factors, they offer some genuinely thoughtful and beneficial guides to follow, for those that want to improve the user experience of their website. There’s nothing wrong with constantly […]
Once upon a time, digital marketers believed that “link building” was a game of numbers. People assumed that blindly amassing back-links would help their pages climb the search engine rankings. Up until then, there was nothing suggesting there could be negative repercussions from a back-link of dubious quality. And so […]
Looking to capitalise on their prime ad real estate with increased product listing ads (PLAs), Google has been testing out an expanded view of PLAs, upping the number of ads shown from the typical five block segment to 16. ChannelAdvisor was the first to spot and report on the changes. […]
Google has been rolling out a new feature called “Driver Mode“, so far available only on the Android version of Google Maps. Its aim is showing the best route to where you want to go… without you having to tell. Is that even possible? Is this some attempt of a […]