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Recipe Plugins Leaving a Sour Taste

Posted by Paul Smith | February 11, 2016

Recently, web trends analyst John Mueller said Google had ‘cleaned up’ their application logic, with the potential knock-on effect of structured data errors. However, there’s a lingering recipe plugins problem and although it began before his comments were made, it’s causing serious issues for those with recipe content. Multiple WordPress […]

Google Penalties
Google AdWords

Flash Ads Being Phased Out by Google

Posted by Paul Smith | February 11, 2016

In the wake of revelations concerning major security flaws in the Adobe Flash multimedia and software platform Google has announced that the majority of Flash ads will be phased out from its digital-marketing networks. From June 2016 it will not be possible to upload Flash ads onto DoubleClick Digital Marketing […]

Pay per Click
bing

Bing Ads Reporting’s down for 2 days and counting

Posted by Paul Smith | February 10, 2016

Bing Ads has been suffering from some serious down time since the afternoon of Saturday 6th February, when they opened an incident ticket at 4:00 p.m. as problems hit. Since then, engineers have been striving to eradicate the unknown ghoul in their system. With the Bing reporting facility down, annoyed […]

Pay per Click
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Google’s AdWords app for Android now supports Universal App Campaigns

Posted by Paul Smith | February 10, 2016

As advertising is the lifeblood of Google, it was only a matter of time before Android received the welcome upgrade for its AdWords app to support Universal App Campaigns. It is now possible to measure an app’s performance and revenue at a glance, all monitored on two neat conversion columns. […]

Pay per Click
Yahoo!

The Discontinuation of Yahoo BOSS

Posted by Paul Smith | February 9, 2016

Yahoo introduced BOSS on July 10th 2008 and now, after 7 years, it has announced that the service will be no more. BOSS is the contraction for Build Your Own Search Service. Official closing of the tool will be on March 31st, 2016. Yahoo, on its BOSS website, informs users […]

Search Engines
Mobile

Multiple Account Switching Coming To Instagram

Posted by Paul Smith | February 9, 2016

Despite becoming the premier social media platform for aspiring photographers and hipster coffee connoisseurs across the globe, Instagram has often attracted criticism for its app’s inability to switch seamlessly between multiple accounts. It seems however that the powers that be at Instagram HQ are finally giving the people what they […]

Social Media
Twitter Marketing

Twitter’s falling stock requires drastic action

Posted by Paul Smith | February 9, 2016

Twitter’s stock hit a record low early in February 2016. Per Google Finance, its stock first hit a record low on January 17th, and it has continued to fall up to this article’s writing on February 8th, 7:59 PM (the date posted in the most recent NYSE fiscal reports). This […]

Social Media
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Google Shopping’s Expansion To Search Partners Is Growing

Posted by Paul Smith | February 8, 2016

Merkle data revealed recently that product listing ad traffic found on third-party online stores and YouTube, plus image search has started to surge in Q4. Product listing ads run by Google are also beginning to make headway in these sectors as well. Some of you may remember that in September […]

Pay per Click
Digital Marketing 2016

Check for new Structured Data errors in their Search Console

Posted by Paul Smith | February 5, 2016

Search engines like Google, Yahoo and Bing use structured data within web pages to refine and filter search results more accurately, enhancing the way results are displayed and making it easier for users to find what they’re searching for. Google have just announced they’re supporting JavaScript Object Notation (JSON-LD) for […]

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