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Why Are Featured Snippets Displayed With Images from Another Site within Google?
Posted by Paul Smith | August 31, 2018Google’s featured snippets are a great way to engage a user who has searched for a query in the form of a question. They serve to highlight that a website has a meaningful answer to a user’s question and prominently place an excerpt of the site at the top of […]
How Google indexes and ranks PDFs – and whether PDFs or HTML are more effective for SEO
Posted by Paul Smith | August 31, 2018A recent discussion was taking place on Twitter about how Google handles PDFs in the search results, when Google’s own webmaster trend analyst John Mueller jumped in with a comment. He stated that Google is automatically reformatting PDF files into HTML in the search results, for indexing and ranking purposes. […]
Facebook is Testing ‘Things in common’ Label to Help People Connect
Posted by Paul Smith | August 30, 2018Facebook are shaking things up again with the aim of making the site more of a community. They are testing a new way for people to connect with each other – by showing them a ‘Things in Common’ label when they read a comment by someone they are not already […]
Google’s New Search Console Features Will Help Boost Your Competitive Edge
Posted by Paul Smith | August 23, 2018Google is doing it again! True to their tradition of process streamlining and effectiveness above all, two interesting changes have been added to the Search Console. We’ll be detailing these changes in the respective sections below; before we get there, here’s a bit of context. All modern webmasters looking to […]
Google Looking to Roll out Responsive Search Ads from September
Posted by Paul Smith | August 22, 2018There are some interesting new features available from Google ads, and many digital marketers are taking stock of the new opportunities and challenges brought on by these changes. The new buzz phrase is “Responsive text ads” and many people are trying to catch on and understand how to benefit from […]
Google Notifying Users of HTTPS Migration Errors through Search Console
Posted by Paul Smith | August 22, 2018Google, having received reports of websites becoming invisible after migrating from HTTP to HTTPS, are using their search console service to notify website owners of any issues associated with the shift from the old application protocol to the updated version. The technology giant, alerted of the issue via social media, […]
The Importance of Mobile Page Speed for not only SEO but also UX
Posted by Paul Smith | August 21, 2018It is not so long ago when Google rolled out its mobile first algorithm making page speed a key ranking signal. The method of page speed is a concept that is not new for SEO experts across the world. Nevertheless, apart from improving SEO rankings, page speed is also essential […]
AMP Will Need to Match Canonical Pages from February 2018
Posted by Paul Smith | November 20, 2017Google continues its relentless efforts to enhance user experience by introducing new regulations at regular intervals. This time it has chosen to emphasise the need for content parity between accelerated mobile pages (AMP) and canonical pages, to make mobile search results more meaningful. Starting February 2018, the content featured on […]
Facebook Local looks to compete with Yelp and Foursquare
Posted by Paul Smith | November 17, 2017Facebook has recently relaunched their Events app as ‘Facebook Local’, which is offered as a separate app from the principal website, just like Facebook Messenger is. Likewise, the app is additionally accessible to both Android and iOS users. Facebook aspires to contest with Yelp and Foursquare with this endeavour. Unlike […]
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