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What you need to know about Facebook Instant Articles

What you need to know about Facebook Instant Articles

Posted by Paul Smith | February 22, 2016

Facebook launched Instant Articles to select publishers in 2015 with the aim of giving a better user experience for customers reading news articles on mobile devices. Instant Articles was created to solve slow loading times on mobile networks making it hard for people on their phones to read the news. […]

Social Media
Twitter Introduces New Timeline Changes

Twitter Introduces New Timeline Changes

Posted by Paul Smith | February 12, 2016

On Wednesday, Twitter launched its “improved timeline”, essentially introducing an algorithm-based timeline, altering users top view of their timeline based on their previous Twitter activity data. Twitter’s suggestion that it is an improvement to its original timeline comes from the fact that it pushes, objectively, the most “important” tweets to […]

Social Media
Multiple Account Switching Coming To Instagram

Multiple Account Switching Coming To Instagram

Posted by Paul Smith | February 9, 2016

Despite becoming the premier social media platform for aspiring photographers and hipster coffee connoisseurs across the globe, Instagram has often attracted criticism for its app’s inability to switch seamlessly between multiple accounts. It seems however that the powers that be at Instagram HQ are finally giving the people what they […]

Social Media
Twitter’s falling stock requires drastic action

Twitter’s falling stock requires drastic action

Posted by Paul Smith | February 9, 2016

Twitter’s stock hit a record low early in February 2016. Per Google Finance, its stock first hit a record low on January 17th, and it has continued to fall up to this article’s writing on February 8th, 7:59 PM (the date posted in the most recent NYSE fiscal reports). This […]

Social Media
Being Socialable: UX Changes to Facebook and Twitter

Being Socialable: UX Changes to Facebook and Twitter

Posted by Paul Smith | February 4, 2016

Two of the biggest social media players, Facebook and Twitter, have similar challenges when meeting the needs of personal and business users. Both social network platforms aim to provide a social and a business focus and they’ve made some changes in a bid for continuous improvement. Facebook takes a long, […]

Social Media
Over 100M Hours of Video Watched Daily on Facebook

Over 100M Hours of Video Watched Daily on Facebook

Posted by Paul Smith | January 29, 2016

According to Q4 earnings figures released by Facebook, the leading social network in the world continues to leave its competition by ever increasing gaps. The figures appear to be climbing higher even when using all possible measurement methodologies — growth in daily active users, in revenue, and in the number […]

Social Media
Twitter Considering Allowing Longer Tweets

Twitter Considering Allowing Longer Tweets

Posted by Paul Smith | January 29, 2016

The latest rumour regarding twitter is that the social network and microblogging service is having something of an identity crisis, and considering making a move towards allowing longer tweets. Last August, the network increased the character limit for Direct Messages to 10,000, so the technology is already there for them […]

Social Media
Google+ Fading Further into the Background

Google+ Fading Further into the Background

Posted by Paul Smith | October 23, 2015

Last month, Google dropped Google+ links and reviews from its search results, a move which has left many search marketers and social media experts questioning the future of the platform. The move should not come as a surprise, since Google has been working on phasing out the platform for several […]

Social Media
Hootsuite Rolls Out New Integration With Instagram

Hootsuite Rolls Out New Integration With Instagram

Posted by Paul Smith | September 1, 2015

Instagram is quite a locked-down social network in comparison with Facebook and Twitter. It still does not permit third-party posting. However, in spite of this Hootsuite has recently added some new Instagram Integration features, including a work-around for scheduling, in addition to some notifications for publishing from mobiles. Instagram is […]

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