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Is it Safe to Solicit Product Reviews for Links?
Posted by Paul Smith | April 24, 2015As much as Google is trying to move away from links and Page Rank as being the primary drivers of rankings, links are still an important driver for rankings, and they are not likely to go anywhere soon. Most webmasters are aware of the fact that buying and selling links […]
Google “Near Me” Searches Rapidly Increasing
Posted by Paul Smith | April 17, 2015Since 2011, the number of Google searches which use the “near me” feature have increased by about 34 times. Today, when we need to find some information about our local area, instead of waiting until we are in front of our computer, we are turning to our phones to find […]
Google Looking to Improve Doorways Algorithm
Posted by Paul Smith | March 19, 2015Google is continuing to work on more ways to improve the search experience, this time by using an improved algorithm for ranking doorway pages. Doorway pages are collections of similar pages which all point to the same destination. These pages are used by online marketers to increase their search footprint. […]
Could We Be Moving to a World of Linkless SEO?
Posted by Paul Smith | March 13, 2015In a Google Hangout session last month, John Mueller sparked speculation that we may see a move to a world where links were no longer a vital ranking factor. Later, Matt Cutts added more fuel to the speculation by saying that internally Google did have a ranking system where links […]
Re-evaluating SEO for 2015
Posted by Paul Smith | January 8, 2015As we head into 2015, it’s time to re-evaluate the importance of SEO, and the techniques that we use. Many advertising managers are under pressure to cut their spending, and they will often find themselves being pressured to prove that their online marketing, PPC and SEO work is actually effective. […]
Social Media as a Penguin Recovery Tool
Posted by Paul Smith | December 19, 2014If your website has been hit by the Penguin or Panda algorithm update, then you have probably lost a lot of traffic. The good news is that it is possible to recover from algorithmic penalties. If you keep publishing high quality content, disavow any low quality links and clean up […]
Is This The End of The Keyword Era?
Posted by Paul Smith | November 21, 2014During the early days of search, keywords were the single most important thing for promoting your website – simply stuffing your meta tags and your web page copy with keywords was enough to push your site to the top of primitive meta based search engines. Even when Google started to […]
Blocking Javascript and CSS Could Harm Your SEO
Posted by Paul Smith | November 13, 2014Google has just updated its Webmaster guidelines, and the new guidelines could be bad news for sites that are blocking JavaScript and CSS files. In an announcement that was published on the Google Webmaster Central blog, Google explained that it has updated its indexing system so that it now behaves […]
Yahoo to Close the Yahoo Directory
Posted by Paul Smith | October 3, 2014On September 26th, Yahoo announced that it will be shutting down several of its services, including Qwiki, Yahoo Education and the iconic Yahoo Directory. The service will officially close on December 31st, 2014. The Yahoo Directory has existed for almost 20 years, and for a long time it was the […]
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