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Facebook To Prioritise Live Video On News Feed
Posted by Paul Smith | March 3, 2016Facebook has announced it will circumvent its News Feed limitations by launching Facebook Live with a new algorithm to prioritise live videos. With Google’s YouTube and Twitter’s Periscope having offered live streaming videos for some time now, Facebook plan to capitalise on their higher media traffic by allowing verified Pages […]
Google Launches New AdWords Editor 11.3
Posted by Paul Smith | March 2, 2016Google’s AdWords programme has been a vital component of many online marketing strategies for some years now, so any modification to the way it works is inevitably going to make a splash with marketers. In the last few weeks, the company used its own Google+ platform to announce that a […]
Main Sites Can Be Effected by Manual Actions on Subdomains
Posted by Paul Smith | March 1, 2016Google claims to treat subdomains for SEO purposes as individual sites, as opposed to just a section of the main site. This is often the case, but subdomains may also represent individual businesses or sole users, which is how Bloggers use them. A vital question that we must ask is […]
AMP Not A Ranking Signal In Google Yet
Posted by Paul Smith | February 29, 2016Google’s been extolling the virtues of AMP (Accelerated Mobile Pages) for months leading up to the February 2016 launch, which has now taken place, arriving a little earlier than expected. In the meantime, webmasters have been wondering if they’ll benefit from a search ranking boost, as AMP results are now […]
Review Stars Disappearance In Google SERPs is a Glitch
Posted by Paul Smith | February 29, 2016Recent news about the dramatic fall in the number of review stars on SERPs has been confirmed as a glitch by John Meuller, the Webmaster Trends Analyst for Google. Initially, people were speculating on a wide range of causes, including changes made purposefully by the search giant to re-balance things […]
Say More with Facebook Reactions
Posted by Paul Smith | February 26, 2016Facebook has announced that it is introducing five new responses alongside the like button, following months of speculation since a September 2015 statement that the social media giant would be exploring various other emotional responses than the like feature. The like button was limited in usefulness for those wishing to […]
Getting to Grips with Accelerated Mobile Pages
Posted by Paul Smith | February 25, 2016Google launched accelerated mobile pages (AMP) as a way to improve the experience that mobile web users get. AMP is an open source initiative that publishers can utilise to increase the load speeds of mobile pages. The advantage that AMP has over other optimisation strategies is that publishers don’t have […]
What We Learnt From the UK’s Latest Tech Nation Report
Posted by Paul Smith | February 24, 2016Tech Nation’s latest report detailing the continued growth of the UK digital industry has been released for 2016. The company, created by the Conservative government in 2010 as a non-profit to support London’s developing digital tech industry, offers an insight into the country’s move towards a digital workforce. The analysis, […]
AMP Results Now Live in Google
Posted by Paul Smith | February 24, 2016AMP is going live, based on Google’s promise last October that it was imminent and would provide a solution for those on mobiles with slower internet connections. Using AMP, publishers can streamline their content with the help of templates that work on an open-source framework. This reduces the heavy burden […]
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