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Mobile web traffic accounts for about 60% of the visitors for many ecommerce sites, but only 15 percent of the conversions, and one of the reasons behind this is that the mobile commerce experience is generally a poor one. So poor, in fact, that there is a growing trend towards […]
Google has made it quite clear that it wants to see webmasters make their sites more mobile-friendly, but it is fighting a difficult battle in making webmasters understand exactly what mobile means. Some well-meaning webmasters have simply made a mobile version of their site and redirect all mobile traffic to […]
For the first time in history, mobile internet use has exceeded PC internet use. This landmark shift marks a huge change in the way that consumers engage with the internet, and means that many online brands will have a lot of catching up to do. For many companies, who have […]