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In an attempt to appeal more to people who care about search marketing, regardless of the rest of their background, Google has rebranded the Webmaster Tools site to the “Search Console.” The idea behind the change in branding is that the traditional perception of “webmaster” is of someone who fulfils […]
Over the last few months, Google has been putting a lot of work into mobile friendliness. There has been a lot of speculation amongst webmasters about how the changes will impact the wider search results. It’s clear that mobile friendliness will be a factor – but exactly how important will […]
This year was supposed to be the year of the mobile. Google has spent the entire year telling web developers and advertisers to make sure that their content is mobile friendly. This year saw mobile web traffic surpass desktop web traffic – thanks in part to the popularity of apps, […]