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Google: Conversational Shopping is on the way
Posted by Paul Smith | March 4, 2016As mobile search queries steadily increase, Google’s reporting that conversational search is playing a very large part in how users are carrying out their searches. Also of great significance is the way in which voice search queries are formatted when compared to desktop queries and those that are typed in […]
Main Sites Can Be Effected by Manual Actions on Subdomains
Posted by Paul Smith | March 1, 2016Google claims to treat subdomains for SEO purposes as individual sites, as opposed to just a section of the main site. This is often the case, but subdomains may also represent individual businesses or sole users, which is how Bloggers use them. A vital question that we must ask is […]
Getting to Grips with Accelerated Mobile Pages
Posted by Paul Smith | February 25, 2016Google launched accelerated mobile pages (AMP) as a way to improve the experience that mobile web users get. AMP is an open source initiative that publishers can utilise to increase the load speeds of mobile pages. The advantage that AMP has over other optimisation strategies is that publishers don’t have […]
What We Learnt From the UK’s Latest Tech Nation Report
Posted by Paul Smith | February 24, 2016Tech Nation’s latest report detailing the continued growth of the UK digital industry has been released for 2016. The company, created by the Conservative government in 2010 as a non-profit to support London’s developing digital tech industry, offers an insight into the country’s move towards a digital workforce. The analysis, […]
AMP Results Now Live in Google
Posted by Paul Smith | February 24, 2016AMP is going live, based on Google’s promise last October that it was imminent and would provide a solution for those on mobiles with slower internet connections. Using AMP, publishers can streamline their content with the help of templates that work on an open-source framework. This reduces the heavy burden […]
Quality of Competitor Sites in SERPs Can Impact Rich Snippets
Posted by Paul Smith | February 18, 2016In a recent conversation with a user on Twitter, Zineb Ait Bahajji – Google’s Webmaster Trends Analyst – gave some insight into how the company’s search engine algorithm allocates rich snippets for competing results. A “rich snippet” is a term used to describe a search engine result that provides additional […]
HTTP/2 is coming. What does this mean for SEO?
Posted by Paul Smith | February 15, 2016HTTP has been around over 15 years and is showing it’s age. The demands of page loading have increased exponentially, with statistics showing that over 50% of websites load 75 or more files. This is currently difficult to achieve, since HTTP/1.1 only allows one request per TCP connection. To work […]
The true cost of false reviews
Posted by Paul Smith | February 12, 2016Many people don’t realise the trouble they can get into through leaving a false review on the internet. One divorcing couple, Copia Blake and Peter Birzon found out the hard way, after they left a bad review on Yelp (and possibly reviews on other sites too) in respect of attorney […]
301 or 302 Redirect to HTTPS to Avoid PageRank Loss
Posted by Paul Smith | February 3, 2016A major concern that people have expressed concerning switching to HTTPS is related to whether there is the possibility of experiencing some PageRank loss, no matter how small. This is suspected to happen when redirecting all your web pages to the HTTPS version from the HTTP version. Nobody after all […]
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