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Every few months, articles crop up proclaiming the death of SEO. When link exchanges were devalued, many panicked and called that the end of SEO. The same thing occurred with the loss of link directories, the introduction of duplicate content penalties and even the algorithm updates that penalised unnatural looking […]
It has been six weeks since Panda 4.0 rolled out, and in that time webmasters have learned a lot about what matters to the algorithm and what does not matter. The last few weeks have seen SEO experts analysing the nuclear option, pondering the importance of content from subject matter […]
In addition to an update to the Panda system, Google recently confirmed over 40 different updates to its system of web evaluation. These updates affect a number of areas of interest to SEO specialists, including how local search rankings are determined. Google has stated that these updates are not major, […]
Is Google updating the much dreaded Penguin algorithm update? Although this has not been confirmed there are rumours flying amongst SEO’s and Webmasters that Google might be in the process of running a Penguin update at this very moment. For the moment, it is still a lot too early to […]