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Safe Browsing in Google Now Blocks Deceptive Ads
Posted by Paul Smith | February 5, 2016Google’s Safe Browsing initiative has expanded recently to provide users of the search engine with greater protection from malware, viruses, or from other online dangers such as identity theft. Google’s social engineering policy, announced in November, blocks attempts at social engineering. ‘Social engineering’, in this case, refers to embedded images […]
Interpreting Google’s Recent Webmaster Guidelines Update
Posted by Paul Smith | February 3, 2016Google have decided to make some changes in their latest rendition of the Google Webmaster Guidelines. Below is a comprehensive list detailing the main changes and how they will affect different users. We have used a ‘**’ symbol to indicate where removed text was once positioned. The Opening Paragraph One […]
Google Penguin Will Go Real-Time, Anytime Now
Posted by Paul Smith | January 21, 2016We all know Google Penguin; the major anti-spam refinement to the algorithm powering Google search engine. Its aim: to put an end to attempts of rank manipulation through buying and selling of links. A brief history of Google Penguin Updates Back in April 2012 when it first rolled out, Penguin […]
Google Ranking Fluctuations Continue
Posted by Paul Smith | January 19, 2016Just like the notable fluctuations seen over the weekend of January 9th, 2015, which turned out to be a core algorithm update confirmed by Google, noticeably higher fluctuations were seen over this past weekend of January 16th. Social media and tech forums were buzzing with discussions on the weekend as […]
Google’s Panda Merged with the Core Ranking Algorithm
Posted by Paul Smith | January 15, 2016Seasoned Google-watchers will know that their ranking results are in constant flux, and that every little change can spark off rumours in the SEO community of a Google update. Most of these whispers turn out to be false alarms, usually caused by the effects of personalisation or simply the real […]
Google Performs Major Core Ranking Algorithm Update
Posted by Paul Smith | January 15, 2016Several Webmaster Trend Analysts at Google, namely Zineb Ait Bahajji, Gary Illyes and John Mueller, confirmed over the weekend via their personal Twitter accounts that the changes webmasters were seeing were in fact due to a core ranking algorithm update, instead of the more expected Penguin update. While changes could […]
Is Phantom 3 ‘Quality Update 2’ to Google’s ranking algorithm?
Posted by Paul Smith | December 7, 2015Though so far unconfirmed by Google, strong evidence shows that there was an update to a core ranking algorithm on November 19th. Could this be another Phantom update? SEO’s certainly think so, and there’s been a lot of hype about it. In response to those unconfirmed reports, John Mueller, a […]
Latest Panda Update Having Massive Impact
Posted by Paul Smith | July 27, 2015The latest Google Panda update rolled out recently, and it is having a massive impact on the rankings of a huge number of websites. The update is technically more of a refresh than a full change of the algorithm, and it marks the 29th update to the Panda algorithm, however […]
Penguin 3.0 is Not Yet Ready for Release
Posted by Paul Smith | August 19, 2014With Webmasters all over the world trying to recover from the fallout experienced by Penguin 2.0, the anticipation continues to build for the upcoming implementation of Penguin 3.0. During a recent Google Webmaster Central hangout, Google Webmaster Trends Analyst John Mueller was directly asked whether the latest update of Google’s […]
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