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Recipe Plugins Leaving a Sour Taste
Posted by Paul Smith | February 11, 2016Recently, web trends analyst John Mueller said Google had ‘cleaned up’ their application logic, with the potential knock-on effect of structured data errors. However, there’s a lingering recipe plugins problem and although it began before his comments were made, it’s causing serious issues for those with recipe content. Multiple WordPress […]
3 Major Points to Determine Link Quality
Posted by Paul Smith | January 20, 2016Once upon a time, digital marketers believed that “link building” was a game of numbers. People assumed that blindly amassing back-links would help their pages climb the search engine rankings. Up until then, there was nothing suggesting there could be negative repercussions from a back-link of dubious quality. And so […]
The Unexpected Impact of Google’s Link Policy
Posted by Paul Smith | June 5, 2015Google’s current stated policy on linking is that the search engine works because it “relies on millions of users posting links on websites, which collectively help to determine which site offer valuable content”. The search engine has spent many years refining its algorithm to ensure that this remains the case, […]
Quality Links Can Help You Escape the Penguin
Posted by Paul Smith | January 29, 2015Google’s Penguin algorithm update has been the bane of webmasters for a long time now. Low quality links or an un-natural looking link profile can send an otherwise fairly high quality websites down into the supplemental results. Most SEO experts advocate removing bad links wherever possible, and disavowing those that […]
Effectively Redirecting a Penguin Hit Website
Posted by Paul Smith | December 4, 2014One thing that many webmasters wonder about is the effect of redirecting users from one domain to another, especially if the original domain has been hit by a Google algorithm change. A lot of people were hit by ranking penalties in the wake of Google Penguin, and it can be […]
War Continues on Unnatural Links
Posted by Paul Smith | August 20, 2014During the past weekend a large number webmasters and website owners have fallen foul to Google’s continued war on ‘black-hat’ link building techniques. Over the past weekend Google has informed people that an unspecified German and also an unnamed European network have been affected. This action has resulted in many […]
Microsoft Kills Its Sponsored Posts Program
Posted by Paul Smith | June 20, 2014Microsoft’s Sponsored Posts program has been shut down after it attracted the attention of Matt Cutts, the head of webspam at Google. The change came after Tech Crunch founder Michael Arrington said that he had received an email from Social Chorus offering compensation for posts that promote the new release […]
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