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Understanding RankBrain
Posted by Paul Smith | November 6, 2015Over the last few weeks there has been a lot of fuss over Google’s new machine learning algorithm. The ‘Rankbrain” algorithm is Google’s attempt at artificial intelligence. Greg Corrado, one of Google’s senior research scientists, said that “a large fraction” of the millions of queries that come through Google every […]
How Google is Personalising Search Results
Posted by Paul Smith | September 18, 2015The fact that Google personalises search results is not exactly a secret, although it is something that works so well, most of the time, that end users forget that it is happening. The issue of confirmation bias is something that is becoming increasingly problematic online. By surrounding ourselves with people […]
Could Google’s New Algorithm Change Boost the Dot Brand?
Posted by Paul Smith | August 14, 2015Google has recently announced that it does not plan to give higher weighting to the Dot Brand compared to other top level domains. This should not be surprising, but nor should it be a reason to write off the benefits of that particular top level domain for organic search. Google […]
Google has a new parent company and it’s called Alphabet.
Posted by Paul Smith | August 12, 2015Google co-founders Larry Page and Sergey Brin have announced a huge organisational change to the way their company will be run with the creation of a new parent company called Alphabet, of which Google will become a fully owned subsidiary. Distancing themselves from the day to day operations of Google, […]
Google Improves Text Translation Tool
Posted by Paul Smith | August 6, 2015Google recently made some major improvements to its text translation tool. The new, updated version of the tool will allow users to translate almost anything – menus, bills, directions and much more, between 27 different languages. The updated tool uses OCR to read text and translate it. Users can simply […]
Google Makes Improvements to International Indexing
Posted by Paul Smith | July 17, 2015At the beginning of the year, Google made some changes to the way that it crawled pages. The index now looks at how the content on a page changes depending on the IP address of the user, and based on the user’s preferred language settings. A growing number of sites […]
Will Google Use Facts to Rank Sites in the Future?
Posted by Paul Smith | June 3, 2015If the New Scientist magazine is correct Google researchers will start judging the value of websites in a markedly different way. Instead of Google looking at how many links lead to a particular site, there are plans to place a greater value on accurate information when determining the rank of […]
Google Has Granted 30% of Right to Be Forgotten Requests
Posted by Paul Smith | May 15, 2015Google has revealed that since it implemented the European “Right to be Forgotten” ruling, it has received almost one million requests for URLs to be taken down from the search results, and that about 40 percent of those requests have been granted. The ruling was quite controversial, and Google accepted […]
Google’s Real-Time Mobile-Friendly Ranking Factor
Posted by Paul Smith | March 11, 2015Not too long ago, Google announced their plans to introduce a new factor into their search algorithm that will rank websites based on how mobile friendly they are. This change is currently slated to go into effect April 21st, 2015, but many people had additional questions about the upcoming. Luckily, […]
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