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Do the SERPS Even Matter in the Mobile World?
Posted by Paul Smith | October 16, 2015If you ask any webmaster where they want their website to appear in the SERPs, they will likely respond ‘number one!’ but is that really important these days? For most businesses, the answer is actually “no”. Which Results are Getting Clicked on the Most? Even as recently as a year […]
Could Sub Domains Be harming your Rankings?
Posted by Paul Smith | October 8, 2015It is not uncommon for brand owners that have a presence in multiple countries, or that have several variations on their branding, to offer sub-domains as a way of targeting different audiences. However, sub-domains could be causing some cannibalisation in the search results, so they may not be as good […]
Could Mobile Apps Kill SEO and SEM?
Posted by Paul Smith | October 1, 2015Mobile web traffic accounts for about 60% of the visitors for many ecommerce sites, but only 15 percent of the conversions, and one of the reasons behind this is that the mobile commerce experience is generally a poor one. So poor, in fact, that there is a growing trend towards […]
How Google is Personalising Search Results
Posted by Paul Smith | September 18, 2015The fact that Google personalises search results is not exactly a secret, although it is something that works so well, most of the time, that end users forget that it is happening. The issue of confirmation bias is something that is becoming increasingly problematic online. By surrounding ourselves with people […]
Google Rolls Out Structured Snippets for AdWords
Posted by Paul Smith | September 11, 2015Last week, Google launched the structured snippets ad extension for Google Adwords. This extension is quite similar to the “dynamic structured snippets” feature which Google released earlier this year, in March, which automatically pulls into ads based on the chosen website’s categories. The new snippet extension is more flexible and […]
Google Kills Flash Advertisements
Posted by Paul Smith | September 10, 2015Google has just announced that as of the beginning of September Flash advertisements will be displayed as static images – the reason for this is to protect users from potential code injection attacks. The change was first discussed in June, and has been tested in the Beta Channel, and is […]
Hootsuite Rolls Out New Integration With Instagram
Posted by Paul Smith | September 1, 2015Instagram is quite a locked-down social network in comparison with Facebook and Twitter. It still does not permit third-party posting. However, in spite of this Hootsuite has recently added some new Instagram Integration features, including a work-around for scheduling, in addition to some notifications for publishing from mobiles. Instagram is […]
Facebook Beating Google in Referral Traffic
Posted by Paul Smith | August 21, 2015When most people think of the web, and their best source of traffic, they most likely think of Google, however that may not be the case for long. According to a recent report from Parse.ly, Facebook now refers more traffic to news websites than Google. In Parse.ly’s quarterly authority report, […]
Could Google’s New Algorithm Change Boost the Dot Brand?
Posted by Paul Smith | August 14, 2015Google has recently announced that it does not plan to give higher weighting to the Dot Brand compared to other top level domains. This should not be surprising, but nor should it be a reason to write off the benefits of that particular top level domain for organic search. Google […]
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