Recent Report States Growth in Voice Search Shopping Surpassed Expectations

A new report indicates that online shopping through the use of smart speakers is increasing at a faster pace than earlier anticipated.

eMarketer recently made public a new report that goes to show that many online shoppers are today opting to fulfil their shopping needs through the use of smart speakers.

In the report, eMarketer estimates that close to 31 million people in the United States will by the end of this year be using the smart speakers. The estimates released in this report depict an increase of 31.8 percent from the estimates released in 2018.

Shopping pundits estimate that by the year 2021, there will be more than 38 million shoppers in the United States making use of smart speakers. A closer analysis of these figures indicates that four out of every ten smart speaker users based in the United States will be using the devices’ inbuilt shopping capabilities.

Of importance to note is that eMarketer has gone on record to interpret shopping as adding things to a digital shopping cart, researching products online, as well as browsing.

When looking at purchases, it is estimated that up to 21 million shoppers will purchase at least a single item using a smart speaker by the end of 2019. Experts estimate that this number will increase to23.6 million by the end of 2020, and 25.9 million by the year 2021.

It is worth noting that many of the smart speaker purchases being made today are primarily composed of electronic media. Reordering items that had already been purchased in previous instances is another common usage of the smart speakers by their owners.

Sentiments from an eMarketer Analyst

Jaimie Chung is a senior forecasting analyst at eMarketer. The analyst stated that according to current trends, the smart speaker market has not shown any signs of slowly stopping or slowing down in the near future. Chung holds the belief that increased acceptance often leads to increased usage, such as shopping.

Whenever shoppers purchase smart speakers, the first thing they do is to test the shopping features incorporated in their devices. It is their way of determining whether the gadgets really deliver as advertised.

As the new shoppers are testing the smart speakers, the early adopters are continuing to make use of the voice to search feature. Many use it to locate products online, check reviews, compare product prices, and more.

The mass adoption of smart speakers is, however, facing one major hurdle. Not all shoppers are open to the idea of buying through a smart speaker as they cannot be able to see the products that they are purchasing.

With time, these reservations are likely to become a thing of the past as speakers with display features find their way into the market.


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