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Nowadays customers expect to be able to engage with businesses online, so even if you own and run a small local store, it’s still important to have a web presence - prospective customers will almost certainly search for you online at some point, and the lack of a web presence is a real turn-off to the modern consumer.
So unless you already have far too many customers to cope with, a website is an absolute necessity. At the very least you need to let people know about your address and contact details and even your opening hours, which are all things that people want to check out online. And unlike your bricks-and-mortar store, your website operates 24/7, allowing current and potential customers to find out the information they’re seeking at a time that suits them best.
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In the early days of the web, not everyone was connected to the internet and web design was expensive, making it a non-essential option for the small business owner. But times have changed, and with the vast majority of the population now able to access the internet on smartphones and other mobile devices, the lack of a website will be having a major impact upon your profits.
Of course, one option is to use one of the small business web design companies that advertise cheap DIY website builders. Although this would seem to be the perfect solution, you need to approach this option with a great deal of caution. There’s a lot of psychology involved in great web design, and if you get it wrong, you’ll actually end up putting customers off and driving them towards your competitors instead!
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Unfortunately, the majority of these ‘cheap’ or even ‘free’ DIY website builders take longer than that for the page to load on the viewer’s device, so you run the risk of alienating visitors before they even get to see your website.
It’s also possible to hunt out a cheap web design company who will put together a basic website for a small fee, but it’s prudent to remember the adage ‘You get what you pay for’. Perhaps the friend of a friend has been on a web design course and offers you a great deal, but the end result may not be quite as you would have hoped. It takes a raft of skills to put together a high-performing website, encompassing market research, graphic design, marketing and PR - so a web designer working alone isn’t always the best choice.
Our team of highly knowledgeable and skilled web designers can create a beautiful, functional and user-friendly website that displays seamlessly across all devices, whether your visitor is viewing it on a large desktop monitor or the smallest of smartphone screens. Our websites load in the blink of an eye, and guide your visitors easily and intuitively to the information, products or services that they’re looking for.
Unlike a cheap web design company that loses interest once your site is up and running, we offer an affordable website design package that guarantees great results. That’s because we take the time to understand your business so that we can design a site based around your customers’ needs and wants. And it doesn’t end there - we then apply the latest SEO techniques to make sure that your site is featured high up on the search engine results pages, placing your business directly in front of the people most likely to make a purchase.
So get in touch today, and let us show you the difference that a well-crafted bespoke website could make to your business.
We specialise in implementing bespoke online marketing campaigns and building stunning responsive websites. Fill in the details below to find out how we can help your online business become a success.
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01928 511 022
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