Although the COVID-19 pandemic will hopefully transpire as a brief moment in our collective history, it has had a significant and lasting impact on the way many of us are now choosing to shop. Businesses across almost every industry have had to change their operations on a global scale as new and increasingly rigid government guidelines were introduced in a bid to reduce the spread of the virus.
This rapid socio-economic shift means that many businesses now look very different to how they did just a few short months ago, which is encouraging considering that there was little-to-no time to prepare and no pre-written guidelines for how to survive the uncertainty triggered by such an unprecedented event. As survival is first on the list of priorities for many businesses, putting key measures into place to prepare for what is the ‘new normal’ is imperative and there are many ways to do this effectively.
What has changed in the retail landscape?
The retail landscape changed markedly overnight with many shops closing their doors as lockdown measures were put into place. Key premises that were allowed to remain open had to rapidly learn how to implement effective social distancing measures and navigate the challenges brought on by a reduction in stock availability. And if that wasn’t enough to contend with, as more consumers found themselves spending much more time at home, they started turning to the digital space in ever-increasing numbers. As a result, browsing and purchasing behaviours have changed dramatically and many more transactions are now taking place online.
Now that consumers are embracing the wonder of online retail, retailers with a strong digital presence experienced a marked spike in their sales and revenue. Importantly, however, it wasn’t just household names that benefitted from this shift to digital. As large brands struggled to maintain their stock levels, consumers became more willing to take a chance on unfamiliar brands. This has significantly levelled the playing field in the digital retail space.
This exponential shift in consumer behaviours serves to highlight what digital professionals have been shouting from the rooftops for years: investing in and maintaining a robust digital presence is vital for every business looking to secure long term success in today’s increasingly digital-forward economy. A key component when maintaining a strong digital presence is a powerful search engine optimisation (SEO) strategy, which should be versatile to fluctuating marketplaces and audience needs.
Partnering with a professional digital team specialising in SEO in Liverpool will help you to devise a tailored optimisation strategy with your unique business objectives in mind. The Search Creative team deliver first-class data-driven services to businesses like yours. We keenly understand how to support brands to build a strong digital presence that will appeal to their ideal audience. Having helped businesses to overcome a myriad of challenges over the years, we have the unique ability to identify growth opportunities even during the most unprecedented of circumstances.
The value of SEO and online marketing in Liverpool
You don’t need us to tell you that the commercial landscape in Liverpool is highly competitive, regardless of the industry or sector you primarily operate within. The best and most robust digital strategies are multi-faceted and leverage the strengths of a variety of different techniques to deliver tangible results and a strong return on investment (ROI).
We have already seen that the businesses that are weathering this difficult storm most successfully have considered diverse strategies, effectively supporting their operations in a creative range of ways. It is crucial to invest in high-quality SEO now because this is precisely what will help you ensure your website and social media presence is delivering the kinds of experiences your ideal audience want and expect from you. Although we believe that it is completely natural for some business owners to be wary of upping their digital spend during what has been an uncertain time financially, it is already clear that brand owners who are viewing this as an unmissable opportunity are poised to be the ones that will emerge on the other side of this crisis with a robust digital presence and an engaged, incredibly loyal audience.
Whether you are looking to create a paid advertising campaign and are seeking to glean the benefits of engaging the services of a team that can deliver first-class PPC management in Liverpool or are eager to boost your organic rankings by implementing an exceptional SEO strategy, you can rest assured that the Search Creative team will deliver. We will remain dedicated to focusing on ensuring your business is consistently placed in the best position to achieve long term growth.
The ‘new normal’ of internet marketing in Liverpool
SEO is an almost unbelievably versatile tool. It has the potential to help businesses like yours achieve a range of goals and guarantee that your brand can adapt creatively to what is set to be variable business conditions over the coming weeks and months.
One of the core components of an excellent SEO strategy is high-quality content, not least because consumers are more eager than ever before to actively look for content that answers their questions and delivers the level of information they’re searching for. Consumers are inherently curious and they want to ensure that the brands they are purchasing from are knowledgeable, trustworthy and in-tune with their wants and needs.
Remember though, consumers don’t want to have to look too hard for information and this is precisely why a comprehensive content strategy will benefit your business in diverse ways. Primarily helping you to forge meaningful connections with your ideal audience precisely at a time when they are actively looking for something your business can provide, your content can do everything from answering frequently asked questions to demonstrate that you maintain a leading position within your industry by boosting your organic rankings in search engine results pages (SERPs) for keywords and phrases.
As a concept, SEO is fairly straightforward – however, if you wish to ensure you are capitalising on all its intricacies and nuances, leveraging the knowledge and skill set of a professional digital team will ensure you are set to benefit from a comprehensive selection of approaches that will consistently perform well and deliver an excellent ROI. From auditing and analysing your existing digital presence to devising tailored strategies that are fuelled and informed by reliable data and metrics, professional teams specialising in SEO in Liverpool have the potential to help your business to survive and thrive long into the future.
The evolution of PPC management in Liverpool
Given the financial uncertainty that the COVID-19 pandemic has created, many business owners have reduced their advertising spend. Although this is somewhat understandable, as the power of a strong PPC advertising campaign is almost unparalleled, failing to invest in the right aspects of your digital strategy in the moments that really matter can have a lasting impact on the results you are ultimately able to leverage from your investment.
PPC advertising is a tactic that is tailor-made to drive results over a significant period of time. Even if your industry has been somewhat quiet over the last few months, as activity starts to increase you need to ensure that your business remains more visible than competitor brands. Consistently investing in considered PPC campaigns can also help you to build awareness of your brand by cleverly appealing to consumers looking for the products and/or services you specialise in. As PPC campaigns need to be refined in accordance with changeable marketplace conditions and the ever-evolving patterns of consumers, engaging the services of a team who understands effective campaign management is vital. This will help you to ensure all eyes are on you for the right reasons, which will ultimately have a positive impact on the number of leads and sales you are able to drive.
What to look for when partnering with a team specialising in online marketing in Liverpool
It is important to view your digital strategy as a long term investment and, as such it is crucial to ensure your chosen team have the capacity to ensure your strategy will grow with your business. From an initial technical audit of your current offering to demonstrating the ability to identify meaningful ways to enhance both the structure and content of your site, your optimisation team should employ a range of tools and data to consistently attract steady streams of high quality and highly convertible traffic to your most important digital asset.
Your strategy should naturally look different to that of every other business, precisely because your offering is unique. This means that your digital marketing plan should have the capacity to drive the specific results you want to see, whether that is helping you to attract and nurture more leads to ensuring your website consistently delivers the high-quality user experience your audience expect.
Investing in effective internet marketing in Liverpool is only set to become more important as we move through the rest of 2020 and beyond. Consumers are now equipped with a deeper feeling of familiarity with the digital space than ever before and it is looking likely that this increased digital confidence will lead to a consistent rise in online consumption. So, from running pointed PPC campaigns that can help you to connect with consumers in a variety of different and extremely meaningful ways to ensuring increased visibility in organic search and all the added benefits that come with such an esteemed search position, SEO has the ability to effectively unlock the full potential of your business, both now and far into the future.