Warrington SEO Campaigns

FREQUENTLY ASKED QUESTIONS

• What is SEO Marketing?

  One of the most important elements of SEO marketing is gaining a fundamental understanding of your ideal audience. This information will help you determine what people are already searching for online when searching for your products and services and how you can ensure that your content is tailored to satisfy your ideal clients' requirements.
  
  Another equally important component of a considered SEO strategy concerns search engine crawlers and how they operate. Search engines aim to provide an answer to every single possible question. To do this effectively and comprehensively meet the needs of their users, they utilise crawlers, which are bots that make their way from page to page and site to site, looking for signals that will help them understand the content that exists on each webpage. They will then accurately categorise your content for their index.
  
  From here, search engine algorithms will get to work serving the right pieces of content for every search query. They will also look at specific signals to determine how web pages should be ranked in prominent positions. The most valuable resources are awarded the highest-ranking positions in organic search.
  
  Ranking positions aren't something that can be purchased, which makes this approach markedly different from paid search strategies.

• What makes SEO so important?

  The Covid pandemic has emphasised the importance of a strong digital footprint that allows you to sell your products and services 24/7. As search engines drive the most traffic online, a robust SEO strategy can help you to build additional streams of high-quality, convertible traffic to your website. This will provide you with more opportunities to channel your ideal audience into your sales funnel, thereby generating additional leads and conversions.
  
  Additionally, SEO is one of the only forms of online marketing that can continue to generate tangible results over time. But it will only do this when it has been properly set up, carefully implemented, and given enough investment to succeed.
  
  But, in short, ensuring your site is fully optimised will allow you to provide search engines with better information, which will help ensure that your content is correctly indexed and served to users who are actively searching online for your products and services that solve their problems.

• What Makes a Good SEO Keyword?

  There are many different types of keywords, which means that a 'good' keyword doesn't have a single definition. For example, what makes an excellently targeted keyword won't make a good broad keyword and vice versa. The most important thing is that the keyword research phase of your SEO strategy uncovers keywords that will target user intent, boost your rankings and increase your click-through rate (CTR) from organic search. This might mean that 'good' keywords for your site include both broad and targeted options, whereas another site might drive the best outcomes by solely focusing on targeted keywords.
  
  But we aren't just going to provide such a vague answer, so let's dive a bit deeper into this complex topic.
  
  Broad Keywords: Broad keywords are essentially going to describe what your business does. So, let's say you are an eCommerce brand specialising in art supplies. A search term like 'art supply shop' would be classified as a broad search term relevant to your brand because it describes what you do on a very general level. Broad search terms have the potential to help you attract additional traffic, particularly if those visitors aren't exactly sure what they are searching for.
  Targeted Keywords: Targeted keywords go much deeper than broad keywords insofar as they will illustrate a specific product or service your brand business offers. Sticking with the art store example here, let's say that although you offer a variety of materials, you specialise in artists' easels. Utilising a search term like 'buy artist easel in Warrington' is much more specific and will help you connect with potential customers who are much further along in their purchasing journey than someone still searching very broad terms.

• What Do SEO Professionals Do?

  SEO professionals have a wide-reaching knowledge base and skill set that allows them to create innovative strategies that will help their clients drive the results they are looking for from their SEO spend. Here are just a few skills that the best SEO professionals possess:
  
  Programming and Technical Skills: As elements including server redirects, HTML tags, and page speed will all make a difference to your on-site SEO, many SEO professionals have at least some basic programming knowledge which allows them to, amongst other things:
  1. Make judgements regarding the impact that will result from a particular tactic
  2. Reconcile differences of opinion with developers
  3. Deep-dive into analytics data and deliver meaningful insights that will enhance your SEO strategy
  Critical Thinking: There are many moving parts involved in good SEO, so your SEO professional must have excellent critical thinking skills that allow them to identify the differences between causation and correlation.
  When looking at data, SEO experts should be able to understand what happened, why it happened, and what needs to be done next in response to that event.
  Adaptability: SEO is an involved, ongoing strategy that requires nurturing to drive beneficial outcomes. And that's before we even consider that the SEO landscape is constantly evolving and requires SEO professionals to consistently be willing to learn new skills and apply new techniques.
  It is important that your SEO team has a proactive attitude and is willing to adapt and evolve your strategy when new insights become available.
  When designing a robust SEO strategy, you and your SEO team will work through a series of steps, including brand research, on-site optimisation, content optimisation, keywords, and testing.

• Should I Hire Someone for SEO?

  If you are interested in investing in an SEO campaign and are eager to explore the benefits of working with a professional team, here are a few reasons why this approach will allow you to maximise the results of your spend:
  
  Drive high-quality traffic to your site in the most efficient and effective ways: Professional SEO teams know how best to implement tactics and approaches that will see your site increase in visibility in the places where it will make the most impact.
  Access the in-depth knowledge of an industry expert: To leverage the best ROI from your SEO spend, you will need a sophisticated strategy that incorporates tactics that will best help you improve your overall ranking position in relevant SERPs. There are myriad ways to do this, including optimising your URL structure, creating valuable content, and on-page optimisations to improve page speed.
  By working with a professional team, you won't need to go through a steep learning curve and will instead be able to leverage their expertise.
  Benefit from consistent campaign monitoring: Developing and implementing an SEO campaign is only half the story. You also need to ensure that it is being properly monitored and that all refinements are being made as efficiently as possible.
  Having an experienced team on your side who understands how to interpret data and extract important insights will streamline this process, thereby allowing you to get the most out of your SEO campaign continually.

• How Much Does SEO Cost?

  So, we've run through precisely what SEO is and how it works and given you just a few reasons why investing in this aspect of your digital strategy will help you make tangible gains towards achieving some of your core business goals. If you have decided that this is the right direction for your brand to go in, you are likely now wondering how much you will need to spend to start seeing some of the beneficial outcomes we've highlighted.
  
  All too often, it can be tricky for business owners to find the answer to this question, which is why we have opted to be fully transparent about the cost of our campaigns. Our 30-day rolling contracts start from only £400 plus VAT. We work closely with each client to craft a fully bespoke SEO strategy that is aligned with your goals and objectives to drive the best possible outcomes and deliver the maximum return on investment (ROI).
  
  At the start of our working relationship, we will provide you with a detailed proposal that will document every deliverable you can expect, along with the associated costs. We will also take the time to comprehensively analyse your current online presence, identifying opportunities to apply improvements that will allow you to maintain a more competitive position in SERPs. We recognise that every business is unique, and as such, we believe that every SEO campaign should also be unique.
  
  The level of flexibility we offer is designed to give you the peace of mind that we will consistently work to deliver meaningful results that will justify the cost of your investment and contribute to your business's current and future success.